The Fortune Cookie Principle Lib/E: The 20 Keys to a Great Brand Story and Why Your Business Needs One by Jiwa, Bernadette

The Fortune Cookie Principle Lib/E: The 20 Keys to a Great Brand Story and Why Your Business Needs One

It's not how good you are. It's how well you tell your story. Big corporations might have...
$12.43 AUD
$12.43 AUD
SKU: 9798200627578
Product Type: E-books
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Author: Bernadette Jiwa
Format: CD
Language: English
Subtotal: $12.43
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The Fortune Cookie Principle Lib/E: The 20 Keys to a Great Brand Story and Why Your Business Needs One by Jiwa, Bernadette

The Fortune Cookie Principle Lib/E: The 20 Keys to a Great Brand Story and Why Your Business Needs One

$12.43

The Fortune Cookie Principle Lib/E: The 20 Keys to a Great Brand Story and Why Your Business Needs One

$12.43
Author: Bernadette Jiwa
Format: CD
Language: English
It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you based on the signals your brand sends. The Fortune Cookie Principle is a brand building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out. It's the foundation upon which you can differentiate your brand and make emotional connections with the kind of clients and customers you want to serve. The most successful brands in the world don't behave like commodities and neither should you. A great brand story will make you stand out, increase brand awareness, create customer loyalty and power profits. Isn't it time to gave your customers a story to tell? The Fortune Cookie Principle will show you how.

Author: Bernadette Jiwa
Publisher: Gildan Media Corporation
Published: 08/13/2013
Binding Type: CD
ISBN: 9798200627578

About the Author
Jiwa, Bernadette: -

Bernadette Jiwa is the bestselling author of Make Your Idea Matter and was voted Australia's Best Business Blogger in 2012. She works as a brand strategist with entrepreneurs from around the world, showing them how to differentiate and add value to their businesses by telling a better brand story.



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