The IMC Case Book: Cases in Integrated Marketing Communications, Second Edition

Some of the world's most respected marketing and advertising professors combined their talents to create the 12...
Dhs. 260.15 AED
Dhs. 260.15 AED
SKU: 9798678054531
Product Type: Books
Please hurry! Only 339 left in stock
Author: J. Steven Kelly
Format: Paperback
Language: English
Subtotal: Dhs. 260.15
The IMC Case Book: Cases in Integrated Marketing Communications, Second Edition by Kelly, J. Steven

The IMC Case Book: Cases in Integrated Marketing Communications, Second Edition

Dhs. 260.15

The IMC Case Book: Cases in Integrated Marketing Communications, Second Edition

Dhs. 260.15
Author: J. Steven Kelly
Format: Paperback
Language: English
Some of the world's most respected marketing and advertising professors combined their talents to create the 12 fresh and relevant cases in this Integrated Marketing Communications text. The cases subjects include some of the world's most dynamic marketing organizations such as Peloton, NASCAR, Gibson Guitar, and Seabourn Cruise Line. It also introduces some fascinating lesser-known organizations such as Agaati and Mike's Bike Tours. This book is ideal for courses in marketing, advertising, integrated marketing communications, and communications at both the undergraduate and graduate levels. The cases also are excellent for use by seminar companies and for internal marketing training. A comprehensive set of Teaching Notes is available upon request from the editors.

Author: J. Steven Kelly, Susan Kraus Jones
Publisher: Independently Published
Published: 11/05/2020
Pages: 184
Binding Type: Paperback
Weight: 1.33lbs
Size: 11.02h x 8.50w x 0.48d
ISBN: 9798678054531

This title is not returnable

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.