The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an...
Dhs. 148.50 AED
Dhs. 148.50 AED
SKU: 9781118883433
Product Type: Books
Please hurry! Only 243 left in stock
Author: Paul Roetzer
Format: Hardcover
Language: English
Subtotal: Dhs. 148.50
10 customers are viewing this product
The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success by Roetzer, Paul

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

Dhs. 148.50

The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success

Dhs. 148.50
Author: Paul Roetzer
Format: Hardcover
Language: English
Discover what's possible when the art and science of marketing collide

The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty.

Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps:

  • Align marketing talent, technology, and strategy to reach performance goals
  • Drive digital marketing transformation within your organization
  • Recruit, train, and retain a modern marketing team
  • Propel growth through digital-savvy marketing agency partners
  • Adapt more quickly to marketing technology advancements
  • Create connected customer experiences
  • Turn marketing data into intelligence, and intelligence into action
  • Devise integrated marketing strategies that deliver real business results

The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.



Author: Paul Roetzer
Publisher: Wiley
Published: 08/04/2014
Pages: 256
Binding Type: Hardcover
Weight: 0.98lbs
Size: 9.64h x 5.96w x 0.94d
ISBN: 9781118883433

About the Author

PAUL ROETZER is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency. PR 20/20 was the original firm in HubSpot's certified Agency Partner program, which now includes more than 1,500 agencies worldwide. Roetzer's first book, The Marketing Agency Blueprint (John Wiley & Sons, 2012), serves as a guide for building tech-savvy, hybrid marketing agencies.

A graduate of Ohio University's E.W. Scripps School of Journalism, Roetzer has consulted for hundreds of organizations, from startups to Fortune 500 companies, and been recognized by Smart Business as an Innovation in Business Rising Star. He is the creator of Marketing Agency Insider and Marketing Score; a regular contributor to leading marketing industry blogs; and a frequent speaker on the topics of agency management, content marketing, inbound marketing, marketing measurement and performance, public relations, social media, and strategy.

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products