The Next Dimension: How to Use Augmented Reality for Business Growth in the Era of Spatial Computing by Emrich, Tom
The Next Dimension: How to Use Augmented Reality for Business Growth in the Era of Spatial Computing by Emrich, Tom

The Next Dimension: How to Use Augmented Reality for Business Growth in the Era of Spatial Computing

Your guide to transforming your business with spatial computing, featuring real use cases and proof points of...
$42.28 AUD
$42.28 AUD
SKU: 9781394262564
Product Type: Books
Please hurry! Only 0 left in stock
Author: Tom Emrich
Format: Hardcover
Language: English
Subtotal: $42.28
10 customers are viewing this product
The Next Dimension: How to Use Augmented Reality for Business Growth in the Era of Spatial Computing by Emrich, Tom

The Next Dimension: How to Use Augmented Reality for Business Growth in the Era of Spatial Computing

$42.28
The Next Dimension: How to Use Augmented Reality for Business Growth in the Era of Spatial Computing by Emrich, Tom

The Next Dimension: How to Use Augmented Reality for Business Growth in the Era of Spatial Computing

$42.28
Author: Tom Emrich
Format: Hardcover
Language: English
Description

Your guide to transforming your business with spatial computing, featuring real use cases and proof points of augmented reality in marketing, advertising, and sales

Ready to revolutionize your business? The Next Dimension: How to Use Augmented Reality For Business Growth In The Era of Spatial Computing, by Tom Emrich, explores the power of augmented reality (AR) to propel your business strategy into the next wave of computing. Learn how AR is reshaping the digital landscape, crafting a new marketing mix, and evolving retail into a brand-new consumer experience. Gain valuable insights on realizing success with AR across the marketing funnel, activate and engage 'Generation AR, ' and move beyond traditional ads with immersive campaigns that are co-created with your consumer. With real-world examples from brands like LEGO, BMW, Walmart, Gucci, Diageo, and more, this guide equips you with everything you need to use AR technology for immediate and impactful results.

What's Inside? Game-Changing Benefits:

  • Spatial Computing 101: Get introduced to the future of computing. Understand how spatial computing transforms our relationship with technology and uncover the new opportunities it offers for your business.
  • Your 3D Wakeup Call: Learn to spatialize your business by embracing 3D. Discover the latest consumer devices and develop a 3D strategy that maximizes your investment across consumer touchpoints.
  • Marketing in an Augmented World: Explore how brands seamlessly integrate AR into their marketing mix. Dive into common mobile AR use cases and see how brand pioneers are marketing with mixed reality headsets like Apple Vision Pro and Meta Quest 3.
  • Advertising in the Next Dimension: Break free from traditional banner ads with immersive AR campaigns. Learn to digitize print and out-of-home advertising and get a glimpse of future opportunities with smartglasses.
  • Selling with Spatial Computing: Revolutionize e-commerce into AR-commerce by bringing showrooms to customers and making online shopping feel more tangible. Use AR to turn a trip to the store into an unforgettable experience.

Why The Next Dimension is Your Must-Have Guide:

  • Groundbreaking Insights: Tom Emrich demystifies cutting-edge technology, breaking it down into simple, actionable steps that make AR accessible and exciting for everyone.
  • Real-World Success Stories: Immerse yourself in inspiring case studies from pioneering brands leveraging AR platforms from Meta, Snap, TikTok, Niantic, and more. These include data points demonstrating how AR achieves results from awareness to purchase.
  • Actionable Roadmaps: Receive detailed, practical guidance on effectively integrating AR, covering everything from innovative marketing tactics to measurement considerations.
  • Future-Proof Your Career: Ramp up your knowledge, gain inspiration, and find out how to develop an AR-centric strategy to stay ahead in this ever-evolving tech landscape.

The Next Dimension is more than a book; it's your key to unlocking the digital frontier. Become a spatial computing champion and help take yourself and your business to the forefront of this technology.

Bonus for book owners: This book is AR-activated. Bring the cover to life with a WebAR experience created by EyeJack. PLUS, talk to an AI about this book with 'The Next Dimension Book GPT.'

Author: Tom Emrich
Publisher: Wiley
Published: 11/27/2024
Pages: 240
Binding Type: Hardcover
ISBN: 9781394262564

Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
$42.28 AUD
$42.28 AUD
Example product title
$42.28 AUD
$42.28 AUD
Example product title
$42.28 AUD
$42.28 AUD
Example product title
$42.28 AUD
$42.28 AUD
Example product title
$42.28 AUD
$42.28 AUD
Example product title
$42.28 AUD
$42.28 AUD
Example product title
$42.28 AUD
$42.28 AUD
Example product title
$42.28 AUD
$42.28 AUD
Example product title
$42.28 AUD
$42.28 AUD
Example product title
$42.28 AUD
$42.28 AUD

Recently Viewed Products