The Unpublished David Ogilvy by Ogilvy, David

The Unpublished David Ogilvy

"Ogilvy is the creative force of modern advertising."--The New York TimesFirst collected by his devoted family and...
Dhs. 94.69 AED
Dhs. 94.69 AED
SKU: 9781781250877
Product Type: Books
Please hurry! Only 0 left in stock
Author: David Ogilvy
Format: Paperback
Language: English
Subtotal: Dhs. 94.69
10 customers are viewing this product
The Unpublished David Ogilvy by Ogilvy, David

The Unpublished David Ogilvy

Dhs. 94.69

The Unpublished David Ogilvy

Dhs. 94.69
Author: David Ogilvy
Format: Paperback
Language: English

"Ogilvy is the creative force of modern advertising."--The New York Times

First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications--memos, letters, speeches, notes, and interviews--from the "Father of Advertising" and founder of Ogilvy & Mather.

Still fizzing with energy and freshness more than twenty-five years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors, "because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print."

This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management, and creativity, presented in Ogilvy's trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule "it pays an agency to be imaginative and unorthodox."

David Ogilvy, CBE, (1911-1999) is often described as the "father of advertising." He founded New York agency Ogilvy & Mather in 1948, and his iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce, and Guinness. Ogilvy's best-selling book Confessions of an Advertising Man is still one of the most popular books on advertising.



Author: David Ogilvy
Publisher: Ips - Profile Books
Published: 05/13/2014
Pages: 192
Binding Type: Paperback
Weight: 0.60lbs
Size: 8.40h x 5.30w x 0.70d
ISBN: 9781781250877

About the Author
David Ogilvy CBE is often described as the 'Father of Advertising'. Before founding New York agency Ogilvy & Mather in 1948, he pursued several career paths. His iconic campaigns include legendary adverts for Dove, Hathaway, Rolls Royce and Guinness. He died in 1999.


Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products