Transformation in Times of Crisis: Eight Principles for Creating Opportunities and Value in the Post-Pandemic World

Winner of the International Business Book of the Year Award 2021Winner of the Silver Stevie for Best...
Dhs. 194.31 AED
Dhs. 194.31 AED
SKU: 9781637147559
Product Type: Books
Please hurry! Only 150 left in stock
Author: Jerry Wind
Format: Paperback
Language: English
Subtotal: Dhs. 194.31
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Transformation in Times of Crisis: Eight Principles for Creating Opportunities and Value in the Post-Pandemic World by Jerry Wind

Transformation in Times of Crisis: Eight Principles for Creating Opportunities and Value in the Post-Pandemic World

Dhs. 194.31

Transformation in Times of Crisis: Eight Principles for Creating Opportunities and Value in the Post-Pandemic World

Dhs. 194.31
Author: Jerry Wind
Format: Paperback
Language: English

Winner of the International Business Book of the Year Award 2021

Winner of the Silver Stevie for Best Business Book

"I wish I had written this book!" - Philip Kotler, Father of Modern Marketing

This urgent and timely book by a visionary business practitioner, Nitin Rakesh, CEO, Mphasis and award-winning academic, Jerry Wind, Lauder Professor Emeritus, Wharton bridges the worlds of industry and academia to bring you the knowledge that can help your business thrive even in a crisis. This book is a gamechanger for businesses, large and small, enabling them to customize and implement a winning strategy by using the book's eight principles and tools to seek out opportunities for long-term value creation in a post-pandemic world.

"I am sure other leaders will find their book as relevant as I did." - Keith A. Grossman, President, Time Magazine

"Businesses either need to seize the opportunities created by that disruption, or risk being left behind. Rakesh and Wind provide a smart guide to the first option." - Alan Murray, CEO, Fortune

"The authors of Transformation in Times of Crisis provide a smart, tangible approach to help companies emerge from crises, not only intact but stronger."- Manny Maceda, Worldwide Managing Partner, Bain & Co.

"The eight principles in this book form a great framework to change our mindset and focus on the right implementation strategy to survive and succeed in the next normal." - Debjani Ghosh, President, NASSCOM

Author: Jerry Wind, Nitin Rakesh
Publisher: Notion Press
Published: 11/26/2020
Pages: 554
Binding Type: Paperback
Weight: 1.77lbs
Size: 9.00h x 6.00w x 1.23d
ISBN: 9781637147559


Review Citation(s):
Kirkus Reviews 10/15/2021

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