Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age by O'Brien, John
Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age by O'Brien, John

Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need...
$128.31 AUD
$128.31 AUD
SKU: 9781398600164
Product Type: Books
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Author: John O'Brien
Format: Paperback
Language: English
Subtotal: $128.31
Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age by O'Brien, John

Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

$128.31
Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age by O'Brien, John

Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

$128.31
Author: John O'Brien
Format: Paperback
Language: English
Description

Purpose as a business philosophy has resulted in organizations struggling to make sense of what they need to do and made 'purpose washing' commonplace. Identify the challenges and opportunities in the age of purpose and learn how to create authentic messaging, activate successful campaigns and asses the value that these have for key audiences.

Purpose has become a leadership and managerial imperative for business large and small, non-profit organizations and charities. However, many businesses don't know how to clearly execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'.

However, when purpose is created with an authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help readers understand exactly how to achieve this and present the core truths of their company or organization, to drive clear, authentic purpose powered communication.

Author: John O'Brien, David Gallagher
Publisher: Kogan Page
Published: 04/27/2021
Pages: 264
Binding Type: Paperback
Weight: 0.82lbs
Size: 9.21h x 6.14w x 0.72d
ISBN: 9781398600164

About the Author

John O'Brien MBE, based in London, UK, is an advisor to business, non-profits, and government bodies on purpose, its activation, organizational culture, partnerships and performance change globally. He is a senior purpose strategist and EMEA managing partner of Omnicom's ONE HUNDRED agency collective.

David Gallagher, based in London, UK, heads international growth and development for Omnicom PR Group. He is co-chair of the PRCA Ethics Council, past ICCO president, past Cannes Lions jury president and serves on the court of the London School for Hygiene & Tropical Medicine, among other advisory boards.
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