Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity by Moore, Anne Elizabeth

Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

A writer and activist investigates corporate America's inroads into--and alliances with--the cultural underground For years the do-it-yourself...
Dhs. 103.78 AED
Dhs. 103.78 AED
SKU: 9781595581686
Product Type: Books
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Author: Anne Elizabeth Moore
Format: Paperback
Language: English
Subtotal: Dhs. 103.78
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Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity by Moore, Anne Elizabeth

Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

Dhs. 103.78

Unmarketable: Brandalism, Copyfighting, Mocketing, and the Erosion of Integrity

Dhs. 103.78
Author: Anne Elizabeth Moore
Format: Paperback
Language: English
A writer and activist investigates corporate America's inroads into--and alliances with--the cultural underground

For years the do-it-yourself (DIY)/punk underground has worked against the logic of mass production and creative uniformity, disseminating radical ideas and directly making and trading goods and services. But what happens when the underground becomes just another market? What happens when the very tools that the artists and activists have used to build word of mouth are co-opted by corporate America? What happens to cultural resistance when it becomes just another marketing platform?

Unmarketable examines the corrosive effects of corporate infiltration of the underground. Activist and author Anne Elizabeth Moore takes a critical look at the savvy advertising agencies, corporate marketing teams, and branding experts who use DIY techniques to reach a youth market--and at members of the underground who have helped forward corporate agendas through their own artistic, and occasionally activist, projects.

Covering everything from Adbusters to Tylenol's indie-star-studded Ouch! campaign, Unmarketable is a lively, funny, and much-needed look at what's happening to the underground and what it means for activism, commerce, and integrity in a world dominated by corporations.



Author: Anne Elizabeth Moore
Publisher: New Press
Published: 11/06/2007
Pages: 272
Binding Type: Paperback
Weight: 0.61lbs
Size: 7.56h x 5.34w x 0.73d
ISBN: 9781595581686


Review Citation(s):
Kirkus Reviews 09/01/2007 pg. 912
Booklist 11/15/2007 pg. 10
Reference and Research Bk News 02/01/2008 pg. 118

About the Author
Anne Elizabeth Moore is a former co-editor of Punk Planet, the founding editor of the Best American Comics series, and the author of Hey Kidz! Buy This Book: A Radical Primer on Corporate and Governmental Propaganda and Artistic Activism for Short People. She has written for Bitch, the Chicago Reader, In These Times, The Onion, The Progressive, and Chicago Public Radio WBEZ's radio program 848. She lives in Chicago.

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