User Research: Improve Product and Service Design and Enhance Your UX Research

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to...
Dhs. 310.47 AED
Dhs. 310.47 AED
SKU: 9781398603578
Product Type: Books
Please hurry! Only 447 left in stock
Author: Stephanie Marsh
Format: Paperback
Language: English
Subtotal: Dhs. 310.47
10 customers are viewing this product
User Research: Improve Product and Service Design and Enhance Your UX Research by Marsh, Stephanie

User Research: Improve Product and Service Design and Enhance Your UX Research

Dhs. 310.47

User Research: Improve Product and Service Design and Enhance Your UX Research

Dhs. 310.47
Author: Stephanie Marsh
Format: Paperback
Language: English

Despite businesses often being based on creating desirable experiences, products and services for consumers, many fail to consider the end user in their planning and development processes. This book is here to change that.
User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Written by one of the UK's leading UX research professionals, readers can benefit from in-depth knowledge that explores the fundamentals of user research.

Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Now in its second edition, User Research provides a new chapter on research operations and infrastructure as well as new material on combining user research methodologies.

Author: Stephanie Marsh
Publisher: Kogan Page
Published: 02/22/2022
Pages: 344
Binding Type: Paperback
Weight: 1.06lbs
Size: 9.21h x 6.14w x 0.93d
ISBN: 9781398603578

About the Author
Dr Stephanie Marsh, based in London, UK, is one of the UK's leading UX research professionals and is currently UX Research Operations Manager at Springer Nature. She is the former Head of User Research and Analysis at UK Government Digital Service and former Head of Digital Strategy for the UK Ministry of Defence. She was also previously a senior consultant for Bunnyfoot, the UK's foremost UX consultancy provider. Marsh has contributed chapters to a range of peer reviewed texts in related fields and has delivered prototype UX strategies at a range of conferences and industry events.

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products