When Sparks Fly: Igniting Creativity in Groups by Leonard-Barton, Dorothy

When Sparks Fly: Igniting Creativity in Groups

Where do the best creative ideas come from? Most managers assume that it's the readily identifiable creative...
Dhs. 182.49 AED
Dhs. 182.49 AED
SKU: 9780875848655
Product Type: Books
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Author: Dorothy Leonard-Barton
Format: Hardcover
Language: English
Subtotal: Dhs. 182.49
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When Sparks Fly: Igniting Creativity in Groups by Leonard-Barton, Dorothy

When Sparks Fly: Igniting Creativity in Groups

Dhs. 182.49

When Sparks Fly: Igniting Creativity in Groups

Dhs. 182.49
Author: Dorothy Leonard-Barton
Format: Hardcover
Language: English
Where do the best creative ideas come from? Most managers assume that it's the readily identifiable creative types that offer the quickest route to out-of-the-box thinking. Yet, say Dorothy Leonard and Walter Swap, most innovations spring from well-led group interactions. The authors sweep aside conventional thinking about creativity and offer proven strategies for stimulating and directing the group dynamics that lie at the heart of innovative thinking. When Sparks Fly outlines and analyzes each step in the creative process and gives practical suggestions for managing teams. According to Fortune, The insights in the lively book could turbocharge your team (and maybe even your career).


Author: Dorothy Leonard-Barton, Walter C. Swap
Publisher: Harvard Business Review Press
Published: 08/30/1999
Pages: 242
Binding Type: Hardcover
Weight: 1.24lbs
Size: 9.50h x 6.39w x 0.98d
ISBN: 9780875848655

About the Author
Dorothy Leonard is the William J. Abernathy Professor of Business Administration Emerita at Harvard Business School. Walter Swap is the former dean of The Colleges and professor of psychology at Tufts University.

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