Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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Sales Management: Strategy, Process and PracticeThis is a core textbook that provides a practical and comprehensive introduction to selling and sales management. Packed full of insightful real-world case studies, the fourth edition of this highly successful text has been fully updated and revised throughout to provide a truly contemporary...
- CHF 194.37
- CHF 194.37
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Global Asset Management: Strategies, Risks, Processes, and TechnologiesThis book focuses on all major aspects of the asset management industry including its regulations, strategies, processes, applied technologies and risks. It provides a serious resource for readers seeking greater depth and alternative opinions on specific industry developments, and breadth for specialists interested in...
- CHF 106.95
- CHF 106.95
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MBA MarketingThis book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is...
- CHF 194.37
- CHF 194.37
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Vested Outsourcing, Second Edition: Five Rules That Will Transform OutsourcingIn her classic book Vested Outsourcing, Kate Vitasek identified the top 10 flaws in most outsourced business models and shows organizations how to rethink their outsourcing relationships in a way that will lower costs, improve service, and increase innovation. This revised edition includes updated...
- CHF 64.82
- CHF 64.82
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The Medium of Contingency: An Inverse View of the MarketIn The Medium of Contingency Elie Ayache builds upon his ground-breaking book The Blank Swan, in exploring the intersection of philosophy and finance, introducing new notions of price and market. Inverting the received view, he now sees a creation of matter in both the...
- CHF 136.11
- CHF 136.11
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Brand Breakout: How Emerging Market Brands Will Go GlobalWritten by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.Author: Nirmalya Kumar, Jan-Benedict E. M. SteenkampPublisher: Palgrave...
- CHF 85.55
- CHF 85.55
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Masters of DisasterWhether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing...
- CHF 24.61
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Information Technology AuditingGain a thorough understanding of how modern audits are conducted in today's computer-driven business environment with INFORMATION TECHNOLOGY AUDITING, 4E. You gain valuable insights into state-of-the-art auditing issues as this leading accounting text provides you with the background you need to succeed in today's...
- CHF 587.02
- CHF 587.02
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Cengage Advantage Books: Business Law: Principles and PracticesBUSINESS LAW: PRINCIPLES AND PRACTICES, 9E has been revised dramatically to enhance learning The 9th edition offers a new learning system with clear learning objectives to guide students. The fresh two-color design engages students with its contemporary features: Ethics in a Business Setting, You...
- CHF 554.17
- CHF 554.17
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Measurement MadnessA clearer, more accurate performance management strategy Over the past two decades, performance measurement has profoundly changed societies, organizations and the way we live and work. We can now access incredible quantities of data, display, review and report complex information in real time, and...
- CHF 86.44
- CHF 86.44
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Problems and Solutions in Mathematical FinanceMathematical finance requires the use of advanced mathematical techniques drawn from the theory of probability, stochastic processes and stochastic differential equations. These areas are generally introduced and developed at an abstract level, making it problematic when applying these techniques to practical issues in finance....
- CHF 112.37
- CHF 112.37
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The Psychology of Coaching, Mentoring and LearningThe Psychology of Coaching, Mentoring and Learning addresses the psychological principles upon which organizational and industrial coaching and mentoring is based. The new edition of this text is updatd with new research, taking into account the growth of positive psychology and its role in...
- CHF 114.65
- CHF 114.65
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Pricing and Hedging Financial DerivativesThe only guide focusing entirely on practical approaches to pricing and hedging derivatives One valuable lesson of the financial crisis was that derivatives and risk practitioners don't really understand the products they're dealing with. Written by a practitioner for practitioners, this book delivers the...
- CHF 178.06
- CHF 178.06
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Making the Modern WorldHow much further should the affluent world push its material consumption? Does relative dematerialization lead to absolute decline in demand for materials? These and many other questions are discussed and answered in Making the Modern World: Materials and Dematerialization. Over the course of time,...
- CHF 86.35
- CHF 86.35
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Dynamic Digital Marketing: Master the World of Online and Social Media Marketing to Grow Your Business8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them...
- CHF 49.17
- CHF 49.17
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Tips, Tricks, Foreclosures, and Flips of a Millionaire Real Estate InvestorWant to cash in on real estate investing? A millionaire tells you how. Tips, Tricks, Foreclosures, & Flips of a Millionaire Real Estate Investor features ideas and techniques from millionaire real estate investor, Aaron Adams. Inside, he details the strategies he's repeatedly used to...
- CHF 37.83
- CHF 37.83
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Category Creation: How to Build a Brand That Customers, Employees, and Investors Will LoveLessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore - right? Actually, it turns out that the world's most innovative companies...
- CHF 51.43
- CHF 51.43
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Holding Accountants AccountableAn essential guide for practitioners on avoiding unethical situations in a fraud investigation--provides tips, techniques, and real-life examples Credentialed accountants, auditors, and fraud examiners who fail to identify fraud and misconduct may be in violation of their professional standards. Among these standards are requirements...
- CHF 103.72
- CHF 103.72
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Family Inc.: Using Business Principles to Maximize Your Family's WealthActionable, intelligent CFO training for the Chief Family Financial Officer Family Inc. is a roadmap to financial security for the family CFO. Too much personal wealth management advice essentially boils down to goal-setting, which isn't helpful or effective in terms of overall financial planning....
- CHF 30.17
- CHF 30.17
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Finding AlphasDiscover the ins and outs of designing predictive trading models Drawing on the expertise of WorldQuant's global network, this new edition of Finding Alphas: A Quantitative Approach to Building Trading Strategies contains significant changes and updates to the original material, with new and updated...
- CHF 77.79
- CHF 77.79
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