Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive EdgeArtificial intelligence (AI) marketing is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable...
- CHF 55.20
- CHF 55.20
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The Agile Leader: How to Create an Agile Business in the Digital AgeWith the rise of political unrest, protectionism and economic uncertainties, business leaders must assess, react and strategize rapidly, with enough responsiveness to re-calibrate should circumstances change. The Agile Leader exposes how leaders can safely guide their teams to organizational stability and prosperity through agile...
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The Agile Organization: How to Build an Engaged, Innovative and Resilient BusinessIn today's volatile and ambiguous world, organizations need to have the capacity and flexibility to respond rapidly to changes in their environment, both internally and externally. The key to retaining this competitive advantage is agility, a set of capabilities that help organizations adapt with...
- CHF 73.70
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The Business Models Handbook: Templates, Theory and Case StudiesBusiness frameworks sit at the heart of every successful business. They add structure and clarity to business problems and can help practitioners overcome the everyday challenges they face. The Business Models Handbook brings together the most helpful and widely used templates and frameworks into...
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The Fluid Consumer: Next Generation Growth and Branding in the Digital AgeThe Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of...
- CHF 77.40
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Neuro Design: Neuromarketing Insights to Boost Engagement and ProfitabilityCOMMENDED: Business Book Awards 2018 - Thought Leader Category Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including the likes of Procter & Gamble, Coca-Cola, Tesco...
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Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market ResearchMarket research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of...
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Strategic Internal Communication: How to Build Employee Engagement and PerformancePreviously restricted to cascading information and managing day-to-day conversations, internal communication is now essential to empowering employees to deliver business strategy. Strategic Internal Communication shows how to design and implement a strategy which will lead to engaged and motivated staff, increased productivity and consequently...
- CHF 95.84
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Diversity in Coaching: Working with Gender, Culture, Race and AgePublished with the Association for Coaching, Diversity in Coaching explores the impact and implication of difference in coaching. The book looks at how coaches can respond to issues of gender, generational, cultural, national and racial difference. Understanding how diversity impacts upon coaching is a...
- CHF 232.25
- CHF 232.25
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Strength-Based Lean Six SIGMA: Building Positive and Engaging Business ImprovementStrength-based Lean Six Sigma is a new way of approaching process improvement that combines the best practices of two established methodologies to generate a new approach in order to help you develop and deliver increased high performance in any organization. It is the first...
- CHF 283.86
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Logistics, Supply Chain and Operations Management Case Study CollectionThrough the use of real life examples from companies like Honda of America, Volvo, and the Swedish Transport Administration, the" Logistics, Supply Chain and Operations Management Case Study Collection" offers tactics and solutions for handling uncertainties, problem solving, and circumventing risk. The cases cover...
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Global Contract Logistics: Best Practice Toolkit for Planning, Negotiating and Managing a ContractThe role of a contracting professional begins well before the award of a contract and doesn't end until the benefits of the acquisition have been realised, long after the deliverables arrive in a box on a loading dock. Global Contract Logistics tackles the growing...
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The 30 Day MBA in Marketing: Your Fast Track Guide to Business SuccessThe 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including hot topics such as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one...
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Informal Learning in Organizations: How to Create a Continuous Learning CultureNew ways of learning, whether they are planned, accidental, or unexpected, happen all the time outside of formal training. For those in charge of learning and development in organizations, understanding how this kind of informal learningcan be utilized and measured is key to providing...
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Emerging Markets: Strategies for Competing in the Global Value ChainEmerging market economies, from China, Mexico, South Africa, and Indonesia, are rapidly changing the competitive business landscape; the traditional dominance of the US, Europe, andJapan (Triad countries) in international business can no longer be assumed or taken for granted. Companies in the Triad countries...
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Food Supply Chain Management and Logistics: From Farm to ForkWINNER: ACA-Bruel 2015 - Prix des Associations With the growth of the food industry come unique logistics challenges, new supply routes, demand dynamics and investment re-shaping the future of the food logistics industry. It is therefore important for the food industry to innovate both...
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Building a Culture of Innovation: A Practical Framework for Placing Innovation at the Core of Your BusinessBeing a truly innovative company is more than dreaming up new products and services; it requires a complete change to a company's organizational culture, where innovation is embodied into everything that gets done by everyone who works there.Author: Cris Beswick, Derek Bishop, Jo GeraghtyPublisher:...
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- CHF 82.92
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The Escape Industry: How Iconic and Innovative Brands Built the Travel BusinessTravel as a concept is universally attractive and the opportunities for fun, engaging branding and marketing in this sector are arguably limitless. Glamour and appeal aside, travel is a hugely competitive, multi-million pound industry and marketers of all sectors can learn important lessons from...
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When Digital Becomes Human: The Transformation of Customer RelationshipsWINNER: CMI Management Book of the Year Awards 2016 - Commuter's Read Category In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive...
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Aviation Logistics: The Dynamic Partnership of Air Freight and Supply ChainAviation Logistics looks at the function of the air cargo business and its role in global supply chains and logistics. As global economies are constantly evolving, the supply chain business with its transport partners must be proactive for the future. Technology and its resulting...
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