Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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What Is a 21st Century Brand?: New Thinking from the Next Generation of Agency LeadersWhat is a 21st century brand? How is it changing? What is critical now? What are the new mantras and principles? What are the new ideas for how to do it? What do you believe and what would you do therefore? What Is a...
- CHF 116.10
- CHF 116.10
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The 20 PS of Marketing: A Complete Guide to Marketing StrategyMarketing has changed dramatically since the four classic Ps of the marketing mix (price, product, promotion and place) were proposed. The new marketing landscape is characterized by the demand for constant innovation, rising pressure on budgets, the growth of social media and the impact...
- CHF 58.97
- CHF 58.97
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On Purpose: Delivering a Branded Customer Experience People LoveBrands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success...
- CHF 39.02
- CHF 39.02
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Mastery in Coaching: A Complete Psychological Toolkit for Advanced CoachingThe reasons that coaching works so well and can produce such dramatic results are grounded in psychology, so it follows that some of the most powerful coaching methods available draw on psychological thinking. Published with the Association for Coaching, Mastery in Coaching presents the...
- CHF 73.70
- CHF 73.70
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Managing Organizational Change: A Practical Toolkit for LeadersA critical area of competitive advantage is the ability of organizations to lead rather than follow changes in the market. This means having the ability to roll out the right changes quickly and reliably in a way that delivers a return on investment. Managing...
- CHF 70.03
- CHF 70.03
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Coaching Presence: Building Consciousness and Awareness in Coaching InterventionsOne of the hallmarks of maturity as a coach is awareness of how your values, beliefs, and other factors affect your coaching interventions. It takes skill to notice these influences which can manifest both physically and mentally during coaching, while simultaneously ensuring a client...
- CHF 55.28
- CHF 55.28
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Global Supply Chain Ecosystems: Strategies for Competitive Advantage in a Complex, Connected WorldTwenty-first-century supply chains have evolved into world-wide inter-connected supply-and-demand networks comprising vastly more complex operations, with profound inter-dependencies and exposure to greater volatility in our uncertain world. The linear concept of a chain is therefore no longer adequate to describe these complex international networks...
- CHF 121.63
- CHF 121.63
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The Complete Guide to Professional Networking: The Secrets of Online and Offline SuccessNetworking is a skill that many people recognize as critically important, but which many find difficult, boring or fear-inducing - or even all three. Yet if you master the techniques that really work, networking can pay dividends. Effective networking means tapping into a team...
- CHF 55.28
- CHF 55.28
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Big Change, Best Path: Successfully Managing Organizational Change with Wisdom, Analytics and InsightSHORTLISTED: CMI Management Book of the Year Awards 2017 - Management Futures Category Using ground-breaking modelling, Big Change, Best Path brings unique insights to the dynamics and process of organizational change, understanding success and failure, defining and describing the drivers and conditions of change,...
- CHF 82.92
- CHF 82.92
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Evaluating Public Relations: A Guide to Planning, Research and MeasurementOperating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly...
- CHF 84.76
- CHF 84.76
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How to Pass Advanced Numeracy Tests: Improve Your Scores in Numerical Reasoning and Data Interpretation Psychometric TestsBy testing expert Mike Bryon, How to Pass Advanced Numeracy Tests provides a wealth of practice questions and detailed explanations to boost your ability in a range of numeracy assessment tests. With over 500 practice questions and four realistic tests, it is ideal for...
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- CHF 23.41
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Selling to WinRecognized internationally as one of the most effective sales improvement guides ever written, Selling to Win is an invaluable text for sales and marketing professionals. It explains clearly how to put winning techniques into action, featuring advice on getting a sale despite not being...
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- CHF 28.61
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Psychometrics in Coaching: Using Psychological and Psychometric Tools for DevelopmentWith a growing demand for psychometric testing in the coaching profession, coaches and practitioners alike need to understand the psychology underpinning the tests as well as how to select and apply them effectively. Published with the Association for Coaching and written by an international...
- CHF 92.14
- CHF 92.14
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Embodied Leadership: The Somatic Approach to Developing Your LeadershipWe don't need leaders who know about leadership - we need leaders who embody the capacity to lead in the midst of ambiguity and complexity. The concept of embodied leadership is derived from somatic coaching, a unique approach that brings the body forward as...
- CHF 95.84
- CHF 95.84
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Soul Trader: Putting the Heart Back Into Your BusinessIf your heart's not in your business, why are you? In the flurry of everyday deadlines, fire fighting and all the pressing demands on our time, it's easy to forget the real reasons we started our own business in the first place. Soul Trader...
- CHF 28.61
- CHF 28.61
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Savvy: Dealing with People, Power and Politics at WorkShortlisted for the CMI Management Book of the Year 2012http: //yearbook.managers.org.uk/the-commuters-read-shortlist Dealing with office politics, conflict and difficult people at work, without compromising your values and integrity, can be tricky. With case studies and examples, Savvy will help you understand colleagues' behaviour and power...
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- CHF 28.61
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The Strategic Planning WorkbookThe Strategic Planning Workbook is an invaluable, ready-to-use guide to creating and implementing a strategic plan. Refreshingly free of the usual grand business models peddled by consultants, this book provides the concepts needed to do the thinking, the tools to gather the necessary information,...
- CHF 73.70
- CHF 73.70
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Shopper Marketing: How to Increase Purchase Decisions at the Point of SaleShopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand...
- CHF 84.76
- CHF 84.76
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Financial Management for Non-Financial ManagersFinancial Management for Non-Financial Managers is an accessible, practical and easy to understand guide that will allow any manager to gain confidence in understanding financial matters, managing a budget and dealing with bankers, accountants and finance professionals. A source of invaluable expert advice on...
- CHF 73.70
- CHF 73.70
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Top Business Psychology Models: 50 Transforming Ideas for Leaders, Consultants and CoachesTop Business Psychology Models is a quick, accessible overview to the fundamental theories and frameworks that will help you understand human behaviour, emotions and cognition at work. Each model is presented in a short and crisply written summary, which could be easily converted into...
- CHF 73.70
- CHF 73.70
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