Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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Small Business Kit for Dummies [With CDROM]Get your small business up and running -- and keep it running for years to come.Millions of Americans own their own businesses, and millions more dream of doing the same. But starting your own business is a pretty complicated matter, especially with all the...
- €56,17 EUR
- €56,17 EUR
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Grant Writing HandbookA comprehensive, step-by-step guide to grant writingWebster's New World Grant Writing Handbook walks readers through every step of the grant writing process-from defining the project and getting and interpreting a foundation's guidelines to submitting and following up on the grant application. With clear, concise...
- €26,40 EUR
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Keep Calm . . . It's Just Real Estate: Your No-Stress Guide to Buying a HomeHGTV host and experienced real estate expert, Egypt Sherrod, demystifies the home buying experience for first-timers as well as relocaters, with a touch of sass and brilliant organizing tips and lists. Egypt Sherrod takes nervous prospective home-buyers by the hand and lead them through...
- €25,69 EUR
- €25,69 EUR
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Reinventing the Museum: The Evolving Conversation on the Paradigm ShiftReinventing the Museum: The Evolving Conversation on the Paradigm Shift offers 44 seminal articles representing the changing perspectives about the role of museums in contemporary times. The book includes iconic pieces from the 20th century and presents the latest thinking of the past decade....
- €172,02 EUR
- €172,02 EUR
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Airline Choices for the Future: From Alliances to MergersAirline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the...
- €160,43 EUR
- €160,43 EUR
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CIM Coursebook 03/04 Marketing CommunicationsCarefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to a website where you can: annotate,...
- €76,15 EUR
- €76,15 EUR
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Reinventing the Product: How to Transform Your Business and Create Value in the Digital AgeDigital technology is simultaneously friend and foe: highly disruptive, yet it cannot be ignored. Companies that fail to make use of it put themselves in the line of fire for disintermediation or even eradication. But digital technology is also the biggest opportunity to reposition...
- €44,02 EUR
- €44,02 EUR
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Experiential Learning: A Practical Guide for Training, Coaching and EducationIn a fast-paced and innovative world, traditional training methods can no longer be relied on to improve performance, engagement or promote behavioural change. Experience-based learning, in which the experience is central to the learning process, is more affordable, appealing and effective than ever before....
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- €77,95 EUR
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Digital Talent: Find, Recruit and Retain the People Your Business Needs in a World of Digital TransformationIn a disrupted and technology-enabled world of work, HR professionals' ability to attract, recruit and retain people with digital skills can be the difference between business success and failure. Digital Talent equips HR with the tools they need to assess what these critical skills...
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Building Brand Experiences: A Practical Guide to Retaining Brand RelevanceRetaining brand relevance is fundamental to organizational success, and an increasing challenge that high-level marketing professionals now face. In the past, many have responded with product or price-based competition, yet this can only propel a brand so far when it comes to retaining long-term...
- €58,47 EUR
- €58,47 EUR
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Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational DevelopmentAppreciative Inquiry (AI) is now a widely recognized process for engaging people in organizational development and change management. Based around conversational practice, it is a particular way of asking questions, fostering relationships, and increasing an organization's capacity for collaboration and change. It focuses on...
- €89,65 EUR
- €89,65 EUR
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Content - The Atomic Particle of Marketing: The Definitive Guide to Content Marketing StrategyDISTINGUISHED FAVOURITE: NYC Big Book Awards 2017 Content, in all its forms, is the single most critical element of any marketing campaign. Finding a successful equilibrium between content marketing and content strategy is difficult, but essential. Content - The Atomic Particle of Marketing goes...
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- €58,47 EUR
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Building Digital Culture: A Practical Guide to Successful Digital TransformationWINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizations succeed when the environment they operate in is changing so quickly? The last thing businesses need today is a...
- €58,47 EUR
- €58,47 EUR
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Practical Text Analytics: Interpreting Text and Unstructured Data for Business IntelligenceIn an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone...
- €89,65 EUR
- €89,65 EUR
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A Guide to Open Innovation and Crowdsourcing: Advice from Leading Experts in the FieldOpen innovation and crowd sourcing are the hottest topics in strategy and management today. The concept of capturing ideas in a hub of collaboration, together with the outsourcing of tasks to a large group of people or community is a revolution that is rapidly...
- €30,26 EUR
- €30,26 EUR
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The Inspirational Leader: How to Motivate, Encourage and Achieve SuccessThe Inspirational Leader argues that leaders are not born but made. Taking the form of conversations between a young chief executive and the author, it explores the nature and practice of leadership. Each aspect of leadership is studied and discussed, so that the key...
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- €30,26 EUR
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Leadership for Innovation: How to Organize Team Creativity and Harvest IdeasNew ideas and new ways of doing things are one of the main ingredients in sustained business success, but how do you create the right conditions for innovation? Leadership for Innovation will help you to create an innovative climate that encourages the development of...
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Ukraine and the Empire of Capital: From Marketisation to Armed ConflictSince 1991, nominally independent Ukraine has been in turmoil, with the Orange Revolution and the Maidan protests marking its most critical moments. Now, its borders are threatened and the civil unrest and armed conflict continue to destabilise the country. In order to understand these...
- €71,91 EUR
- €71,91 EUR
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The Five Lessons a Millionaire Taught Me about Life and WealthEasy to understand and simple to apply, The Five Lessons a Millionaire Taught Me About Life and Wealth is one of the most powerful books ever written about money. This book will change your life. When Richard Paul Evans was twelve, his father, a...
- €32,11 EUR
- €32,11 EUR
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Perfect Thing: How the iPod Shuffles Commerce, Culture, and CoolnessThe iPod has become a full-blown cultural phenomenon, giving us a new vocabulary (we shuffle our iTunes on our nanos), revolutionizing the way we experience music and radio through the invention of podcasting, opening up new outlets for video, and challenging the traditional music...
- €29,35 EUR
- €29,35 EUR
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![Small Business Kit for Dummies [With CDROM] by Harroch, Richard D.](http://booksdeli.com/cdn/shop/products/img_451b4f71-6cb1-452a-9fd4-b3c464023bcf_533x.jpg?v=1675712731)
