Applying Predictive Analytics: Finding Value in Data

The new edition of this textbook presents a practical, updated approach to predictive analytics for classroom learning....
€111,86 EUR
€111,86 EUR
SKU: 9783030830724
Product Type: Books
Please hurry! Only 657 left in stock
Author: Richard V. McCarthy
Format: Paperback
Language: English
Subtotal: €111,86
Applying Predictive Analytics: Finding Value in Data by McCarthy, Richard V.

Applying Predictive Analytics: Finding Value in Data

€111,86

Applying Predictive Analytics: Finding Value in Data

€111,86
Author: Richard V. McCarthy
Format: Paperback
Language: English

The new edition of this textbook presents a practical, updated approach to predictive analytics for classroom learning. The authors focus on using analytics to solve business problems and compares several different modeling techniques, all explained from examples using the SAS Enterprise Miner software. The authors demystify complex algorithms to show how they can be utilized and explained within the context of enhancing business opportunities. Each chapter includes an opening vignette that provides real-life examples of how business analytics have been used in various aspects of organizations to solve issues or improve their results. A running case provides an example of a how to build and analyze a complex analytics model and utilize it to predict future outcomes. The new edition includes chapters on clusters and associations and text mining to support predictive models. An additional case is also included that can be used with each chapter or as a semester project.



Author: Richard V. McCarthy, Mary M. McCarthy, Wendy Ceccucci
Publisher: Springer
Published: 12/24/2022
Pages: 274
Binding Type: Paperback
Weight: 0.91lbs
Size: 9.21h x 6.14w x 0.61d
ISBN: 9783030830724

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