Architecting Experience: A Marketing Science and Digital Analytics Handbook

In a world with a seemingly infinite amount of content and scores of methods for consuming that...
$132.03 AUD
$132.03 AUD
SKU: 9789814725651
Product Type: Books
Please hurry! Only 432 left in stock
Author: Scot R. Wheeler
Format: Paperback
Language: English
Subtotal: $132.03
Architecting Experience: A Marketing Science and Digital Analytics Handbook by Wheeler, Scot R.

Architecting Experience: A Marketing Science and Digital Analytics Handbook

$132.03

Architecting Experience: A Marketing Science and Digital Analytics Handbook

$132.03
Author: Scot R. Wheeler
Format: Paperback
Language: English
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: 'with an ever expanding array of digital touch points at one's disposal, how does one deliver content and experiences around one's brand that build relationships and drives results?' The quick answer to this is 'through the application of data and analytics to drive highly relevant, contextual targeted content and adaptive experience', but since this answer is not as easy to achieve as it is to say, Architecting Experience has been designed to help readers develop the understanding of marketing data, technology and analytics required to make this happen.

Author: Scot R. Wheeler
Publisher: World Scientific Publishing Company
Published: 01/30/2016
Pages: 280
Binding Type: Paperback
Weight: 0.90lbs
Size: 9.00h x 6.00w x 0.60d
ISBN: 9789814725651

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