Brand Licensing for Dummies by Ekstract, Steven
Brand Licensing for Dummies by Ekstract, Steven

Brand Licensing for Dummies

Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual...
$22.99 AUD
$22.99 AUD
SKU: 9781394290178
Product Type: Books
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Author: Steven Ekstract
Format: Paperback
Language: English
Subtotal: $22.99
Brand Licensing for Dummies by Ekstract, Steven

Brand Licensing for Dummies

$22.99
Brand Licensing for Dummies by Ekstract, Steven

Brand Licensing for Dummies

$22.99
Author: Steven Ekstract
Format: Paperback
Language: English
Description

Your guide to profiting from the world of licensing

The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Brand Licensing For Dummies offers advice from a pair of the leading experts on licensing to anyone entering the business of connecting content owners with product creators. In this clear guide, you'll learn about the inner workings of licensing and how both licensor and licensee benefit. Discover how to identify opportunities, negotiate deals, market licensed products, and navigate the legalities of licensing. Licensing gurus Steven Ekstract and Stu Seltzer bring decades of experience to this guide, demystifying the world of licensing and teaching you all about the win-win partnerships that allow licensors and licensees to do the things they do best.

  • Discover why licensing is valuable to licensors and licensees alike
  • Explore licensing agreements and different types of deals
  • Learn how to spot a valuable licensing opportunity
  • Negotiate solid licensing deals using the latest strategies

This book is a must for brand managers, licensing executives, intellectual property attorneys, product developers, marketing managers, and business owners. Whatever your role, Licensing For Dummies will give you practical guidance, legal insights, and strategic approaches to the dynamic landscape of licensing agreements and intellectual property management.



Author: Steven Ekstract, Stu Seltzer
Publisher: For Dummies
Published: 05/06/2025
Pages: 352
Binding Type: Paperback
ISBN: 9781394290178
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