Democracy, Populism, and Neoliberalism in Ukraine: On the Fringes of the Virtual and the Real

This book explores the reasons behind the unexpected rise to power of Ukraine's President Volodymyr Zelensky, a...
€153,25 EUR
€153,25 EUR
SKU: 9781032132310
Product Type: Books
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Author: Olga Baysha
Format: Hardcover
Language: English
Subtotal: €153,25
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Democracy, Populism, and Neoliberalism in Ukraine: On the Fringes of the Virtual and the Real by Baysha, Olga

Democracy, Populism, and Neoliberalism in Ukraine: On the Fringes of the Virtual and the Real

€153,25

Democracy, Populism, and Neoliberalism in Ukraine: On the Fringes of the Virtual and the Real

€153,25
Author: Olga Baysha
Format: Hardcover
Language: English

This book explores the reasons behind the unexpected rise to power of Ukraine's President Volodymyr Zelensky, a former comedian with no political background, and offers an in-depth analysis of the populist messages he delivered to the Ukrainian people via his TV show.

Taking a discourse analysis approach, the author draws on two main arguments of critical scholarship: the "populist explosion" of the recent decade came as a reaction to the inequalities and injustices of the global neoliberal order, and the success of neoliberalism can be explained by its ability to mask itself under attractive progressive covers. Developing these lines of argument, the book demonstrates not only how the "populist explosion" can lead to further neoliberalization, but also that the euphemizing effect can be achieved by mixing the virtual and the real, as in the case of Zelensky.

This first of its kind study will resonate with any scholar or upper-level student working on populism, neoliberalism, political communication, media studies, political science, European studies, Ukrainian studies, and discourse analysis.



Author: Olga Baysha
Publisher: Routledge
Published: 12/10/2021
Pages: 130
Binding Type: Hardcover
Weight: 0.69lbs
Size: 8.50h x 5.50w x 0.38d
ISBN: 9781032132310

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