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Online learning can be so dull--or not!
Enter Jenae Cohn and Michael Greer, experienced authors andBest of all--your course will never be called dull again.
Frequently Asked Questions Q: How do I design a course that really keeps people's attention online?A: When it comes to online learning, distraction is a huge concern, and engagement metrics are a big part of how designers can tell if a course is really engaging. We believe that the more targeted a course is to your specific learners and their needs, the better you'll be able to serve them. (See Chapter 2, "Learning About Your Learners," to understand where your learners might be coming from.) We also have specific strategies for keeping learners' attention once the course is running (see Chapters 8, "Facilitating Live Webinar Presentations," and 9, "Building Connections Among Learners").
Q: Is it really possible to create an online course or training that's just as good as an on-site one?
A: We think so! But it's important for readers to recognize that an online learning experience is really different than an on-site course. Comparing the two experiences is (forgive the cliché) like comparing apples and oranges. You have to have different expectations up front--and so do your learners. In Chapter 4, "Building a Space for Online Learning," we explore what unique advantages and limitations there are around building a course in an online space and consider how the lessons from UX research can inform quality experiences online.
Q: I've been asked to design a course in just a month. Will this book help me design something quickly?
A: A lot of designers have tight turnarounds, so you'll find advice that could be applied on a shorter timeline. Specifically, you can modify some of the design approaches in Chapters 2, "Learning About Your Learners," and 3, "Setting the Foundation." In the chapters about video planning and production (Chapters 6, "Planning Videos, and 7, "Producing Videos"), you'll learn tips to make simpler videos in case you don't have time for an extensive video planning and editing process.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
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