Drag as Marketplace: Contemporary Cultures, Identities and Business

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into...
€267,28 EUR
€267,28 EUR
SKU: 9781529237443
Product Type: Books
Please hurry! Only 378 left in stock
Author: Mikko Laamanen
Format: Hardcover
Language: English
Subtotal: €267,28
10 customers are viewing this product
Drag as Marketplace: Contemporary Cultures, Identities and Business by Laamanen, Mikko

Drag as Marketplace: Contemporary Cultures, Identities and Business

€267,28

Drag as Marketplace: Contemporary Cultures, Identities and Business

€267,28
Author: Mikko Laamanen
Format: Hardcover
Language: English

Today drag has an unprecedented mass cultural appeal. Reaching far beyond traditional queer venues and audiences into the mainstream, it has evolved into a booming industry worth millions of dollars.

Drag is art, politics, lifestyle and entertainment all in one. Yet, studies examining its market value as a product, brand or consumption practice remain scarce. This interdisciplinary collection fills that void, exploring the intersection of drag and markets.

Written by an international group of scholars exploring cases from Europe, Asia and the US, this will be a key resource for anyone curious about drag's social, political and economic impact.



Author: Mikko Laamanen
Publisher: Bristol University Press
Published: 01/07/2025
Pages: 226
Binding Type: Hardcover
Weight: 1.09lbs
Size: 9.21h x 6.14w x 0.56d
ISBN: 9781529237443

About the Author

Mikko Laamanen is Research Professor at Consumption Research Norway, Oslo Metropolitan University.

Mario Campana is Senior Lecturer in Marketing at the School of Management, University of Bath.

Maria Rita Micheli is Associate Professor in Strategy at IESEG School of Management.

Rohan Venkatraman is Lecturer in Marketing at the Birmingham Business School, University of Birmingham.

Katherine Duffy is Senior Lecturer in Marketing at the Adam Smith Business School, University of Glasgow.


Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products