From Worst to First: Behind the Scenes of Continental's Remarkable Comeback by Bethune
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback by Bethune

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

1994 rangierte Continental Airlines allgemein als schlechteste Airline und stand kurz vor dem Konkurs - das dritte...
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SKU: 9780471356523
Product Type: Books
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Author: Bethune
Format: Paperback
Language: English
Subtotal: $90.60
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From Worst to First: Behind the Scenes of Continental's Remarkable Comeback by Bethune

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

$90.60
From Worst to First: Behind the Scenes of Continental's Remarkable Comeback by Bethune

From Worst to First: Behind the Scenes of Continental's Remarkable Comeback

$90.60
Author: Bethune
Format: Paperback
Language: English
Description
1994 rangierte Continental Airlines allgemein als schlechteste Airline und stand kurz vor dem Konkurs - das dritte Mal in nur 10 Jahren. Nur wenige Monate nach seinem Amtsantritt als CEO hatte Gordon Bethune einen enormen Erfolg zu verzeichnen: Nie zuvor war die Arbeitsmoral besser, und das Unternehmen war auf dem besten Weg zu rekordverdächtigen Umsätzen und Gewinnen. In diesem Buch erzählt Bethune, wie er und sein Team das wohl dramatischste Comeback in der Unternehmensgeschichte in die Wege geleitet haben. Er zeigt, wie Manager mit gesundem Menschenverstand und dem Mut, Gewinndenken einmal beiseite zu lassen, selbst die verbittertsten Angestellten wieder motivieren und zu neuen Qualitätsma stäben anspornen können. Ein lehrreiches Buch, das für Manager in allen Branchen wertvolle und nützliche Lektionen bereit hält. (09/99)


Author: Bethune
Publisher: John Wiley & Sons
Published: 08/16/1999
Pages: 304
Binding Type: Paperback
Weight: 1.00lbs
Size: 9.09h x 6.03w x 0.74d
ISBN: 9780471356523

About the Author
Gordon Bethune is Chairman and CEO of Continental Airlines. Prior to joining Continental, he was vice president and general manager of customer service at Boeing. Bethune was also a senior operations executive at Braniff Airways, Western, and Piedmont Airlines.

Scott Huler is a professional journalist. He has been published in the New York Times, Washington Post, Los Angeles Times, and other leading North American newspapers and magazines.
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