How Stella Saved the Farm: A Tale about Making Innovation Happen by Govindarajan, Vijay

How Stella Saved the Farm: A Tale about Making Innovation Happen

How Stella Saved the Farm is a simple parable about making innovation happen, written by the authors...
€28,16 EUR
€28,16 EUR
SKU: 9781250002129.00
Product Type: Books
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Author: Vijay Govindarajan
Format: Hardcover
Language: English
Subtotal: €28,16
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How Stella Saved the Farm: A Tale about Making Innovation Happen by Govindarajan, Vijay

How Stella Saved the Farm: A Tale about Making Innovation Happen

€28,16

How Stella Saved the Farm: A Tale about Making Innovation Happen

€28,16
Author: Vijay Govindarajan
Format: Hardcover
Language: English

How Stella Saved the Farm is a simple parable about making innovation happen, written by the authors of the New York Times bestselling Reverse Innovation: Create Far From Home, Win Everywhere, Vijay Govindarajan and Chris Trimble.

This story resonates in organizations of all types--public sector, private sector, and social sector, from mammoth corporations to small organizations employing just a few dozen people.

The parable is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates.

The main characters in the story--Stella, Deirdre, Bull, Mav, Einstein, Rambo, Maisie, and Andrea--are all like people you know, maybe even yourself. The tale includes an unexpected leadership challenge, an ambitious call to action, a bold idea, countless internal obstacles and conflicts, fears, joys, triumphs, and even a love interest.

It's a story that can be enjoyed by anyone. How Stella Saved the Farm delivers eight simple lessons to guide innovation initiatives to success. It prepares business leaders to avoid some of innovation's most toxic myths, teaches how to build the right kind of team, and shows how to learn quickly from experience.

Author: Vijay Govindarajan, Chris Trimble
Publisher: St. Martin's Press
Published: 03/12/2013
Pages: 160
Binding Type: Hardcover
Weight: 0.89lbs
Size: 8.76h x 5.78w x 0.61d
ISBN: 9781250002129


Review Citation(s):
Library Journal Prepub Alert 10/01/2012 pg. 58

About the Author

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and founding director of the Tuck School's Center for Global Leadership. He has worked with dozens of Fortune 500 corporations and speaks at conferences around the world. He lives in New Hampshire.

Chris Trimble has dedicated more than ten years to studying a single challenge that vexes even the best-managed corporations: how to execute an innovation initiative. With Govindarajan he coauthored the New York Times bestseller Reverse Innovation (2012). He lives in Vermont.

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