Inform, Transform & Outperform: Digital Content Strategies to Optimize Your Business for Growth by John Horodyski
Inform, Transform & Outperform: Digital Content Strategies to Optimize Your Business for Growth by John Horodyski

Inform, Transform & Outperform: Digital Content Strategies to Optimize Your Business for Growth

A STRATEGIC FOUNDATION TO DIGITAL TRANSFORMATION To survive and thrive in today's digital world, businesses must undergo...
€33,90 EUR
€33,90 EUR
SKU: 9781599327556
Product Type: Books
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Author: John Horodyski
Format: Hardcover
Language: English
Subtotal: €33,90
Inform, Transform & Outperform: Digital Content Strategies to Optimize Your Business for Growth by John Horodyski

Inform, Transform & Outperform: Digital Content Strategies to Optimize Your Business for Growth

€33,90
Inform, Transform & Outperform: Digital Content Strategies to Optimize Your Business for Growth by John Horodyski

Inform, Transform & Outperform: Digital Content Strategies to Optimize Your Business for Growth

€33,90
Author: John Horodyski
Format: Hardcover
Language: English
Description
A STRATEGIC FOUNDATION TO DIGITAL TRANSFORMATION To survive and thrive in today's digital world, businesses must undergo a fundamental shift across all aspects of their operations--sometimes called a "digital transformation". In Inform, Transform, and Outperform, John Horodyski and his team of contributors provide compelling, collective insight into building a tactical foundation to achieve a holistic digital strategy. You'll discover how to: - develop strong metadata and taxonomy for robust search capabilities - optimize your digital content workflows - select the right amount of digital security - minimize the pain of integrating legacy systems - strengthen your stakeholder management systems As experts in digital strategy and operations, John and his team show how you can navigate the rapid technological changes to better leverage and monetize your organization's intellectual property.

Author: John Horodyski
Publisher: Advantage Media Group
Published: 05/20/2016
Pages: 272
Binding Type: Hardcover
Weight: 1.25lbs
Size: 9.10h x 6.10w x 1.00d
ISBN: 9781599327556

About the Author
Horodyski, John: - John Horodyski is a partner with Optimity Advisors with executive management strategy experience in information management including digital asset management (DAM), metadata and taxonomy design, information governance, content management, and social media marketing strategy. John has provided strategic direction and consulting for a variety of Fortune 500 clients from the broadcast, media and entertainment, consumer packaging goods, and pharmaceutical industries. John is also an adjunct faculty at San Jose State University where he teaches a graduate course in digital asset management. In addition to regular training and public speaking on digital media and metadata, John is a board member and metadata editor of the Journal Of Digital Media Management and is a regular contributor to CMS Wire.
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