InstaBrain: The New Rules for Marketing to Generation Z by Weise, Sarah
InstaBrain: The New Rules for Marketing to Generation Z by Weise, Sarah

InstaBrain: The New Rules for Marketing to Generation Z

Move over Millennials, there's a new kid in town.Today, Generation Z (ages 13-24) outpaces Millennials by 3...
€27,40 EUR
€27,40 EUR
SKU: 9781717836793
Product Type: Books
Please hurry! Only 495 left in stock
Author: Sarah Weise
Format: Paperback
Language: English
Subtotal: €27,40
InstaBrain: The New Rules for Marketing to Generation Z by Weise, Sarah

InstaBrain: The New Rules for Marketing to Generation Z

€27,40
InstaBrain: The New Rules for Marketing to Generation Z by Weise, Sarah

InstaBrain: The New Rules for Marketing to Generation Z

€27,40
Author: Sarah Weise
Format: Paperback
Language: English
Description

Move over Millennials, there's a new kid in town.

Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This generation is wielding their mighty influence on every other generation, in every industry. Yet marketing departments are still focusing on Millennial research and are missing the massive potential of Generation Z.

This generation of digital natives is an entirely different type of consumer--one that you need a completely new type of marketing strategy to reach. How confident are you that you can connect and engage this audience in a way that will resonate?

This book by internationally-acclaimed researcher and speaker Sarah Weise will teach you the new rules for marketing and brand-building for Generation Z. Packed with stories and insights from dozens of youth research projects, you'll find out what you need to know about how this next generation of customers wants to learn, transact, and engage with brands like yours.

In InstaBrain, you will learn:

- Where they go for different types of content

- What draws them in

- How they make a buying decision

- What keeps them coming back

- How to tailor your marketing strategy for this new generation

If you don't know this about Generation Z, you'll be out of business before you can say "IG."



Author: Sarah Weise
Publisher: Bixa
Published: 03/24/2019
Pages: 236
Binding Type: Paperback
Weight: 0.71lbs
Size: 9.02h x 5.98w x 0.50d
ISBN: 9781717836793

About the Author
Weise, Sarah: - Sarah Weise is the founder and CEO of award-winning market research studio Bixa (www.bixaresearch.com). Through qualitative and quantitative research, Sarah helps companies unravel the "why" behind customer behavior and delivers fresh psychological insights that drive strategic direction and help envision radically intuitive experiences. Sarah lectures at Georgetown University's McDonough School of Business on marketing strategy for the next generation of customers. She is a co-founder of UX Masters Academy, and she speaks at conferences worldwide including MozCon, Digital Summit, Internet Summit, and UXPA International.

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