Korean Pop Culture Beyond Asia: Race and Reception by Oh, David C.

Korean Pop Culture Beyond Asia: Race and Reception

Showcases the dynamism of cross-cultural engagement with Korean mediaKorean media has exploded in popularity across the globe...
$166.10 AUD
$166.10 AUD
SKU: 9780295752952
Product Type: Books
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Author: David C. Oh
Format: Hardcover
Language: English
Subtotal: $166.10
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Korean Pop Culture Beyond Asia: Race and Reception by Oh, David C.

Korean Pop Culture Beyond Asia: Race and Reception

$166.10

Korean Pop Culture Beyond Asia: Race and Reception

$166.10
Author: David C. Oh
Format: Hardcover
Language: English

Showcases the dynamism of cross-cultural engagement with Korean media

Korean media has exploded in popularity across the globe in the past decade: BTS and other K-pop groups have packed stadiums, Parasite garnered record-breaking critical success, The Masked Singer and Single's Inferno became viral TV hits, and multiday KCON fan events have highlighted not only media but Korean food, cosmetics, and fashion. Exploring how fans from different cultural and racial backgrounds engage with Korean media in local and individual contexts, this edited collection reveals complex transcultural affinities, conflicts, and negotiations. The essays delve into the ways people create meaning from, and shape affinity to, Korean television and music. The book also explores Korean popular culture's influence on audiences' imaginative play, desires, and fantasies, critically examining topics such as TikTok as a space of Asian fetishization, Black YouTubers' K-pop reaction videos, the perception of Korean men in opposition to European hegemonic masculinity, and Middle Eastern fans' responses to appropriation in K-pop. Throughout, the contributors provide perceptive analyses that reveal what the interplay of race and Korean entertainment tells us about the complex nature of transnational fandom.



Author: David C. Oh
Publisher: University of Washington Press
Published: 11/05/2024
Pages: 292
Binding Type: Hardcover
ISBN: 9780295752952

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