Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies by Smith, Pr

Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling...
€127,29 EUR
€127,29 EUR
SKU: 9780749498641
Product Type: Books
Please hurry! Only 0 left in stock
Author: Pr Smith
Format: Paperback
Language: English
Subtotal: €127,29
10 customers are viewing this product
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies by Smith, Pr

Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

€127,29

Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

€127,29
Author: Pr Smith
Format: Paperback
Language: English

The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns. Dave Chaffey, Co-founder and Content Director, Smart Insights

This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns.

This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students:

- How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns
- The opportunity and risks of social media
- How to navigate ethical and data management challenges
- How to use the current preferred digital marketing tools and technology

Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.

Author: Pr Smith, Ze Zook
Publisher: Kogan Page
Published: 12/31/2019
Pages: 672
Binding Type: Paperback
Weight: 2.45lbs
Size: 9.60h x 7.40w x 1.00d
ISBN: 9780749498641

About the Author

PR Smith is a marketing consultant, bestselling business author and inspirational speaker. He has helped hundreds of businesses, from innovative start-ups to established blue-chip companies. He is founder of SOSTAC(R) Planning framework, voted in the Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll, and created the Great Sportsmanship Programme.

Ze Zook is an integrated marketing author, lecturer, producer and consultant specializing in helping the creative industries fulfil both their missions and business goals. He is a visiting academic at Regent's University London and consults on digital marketing for private-sector disruptive start-ups.

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products