Mercadotecnia (Marketing)

This indispensable guide contains twenty-one powerful ideas you can use to immediately improve your strategic marketing results. You'll discover how to accomplish the following: Build your customer base; Set yourself apart from the competition; Answer three crucial questions about any new product or service; Use market research and focus groups to fuel better decisions; Fulfill a basic emotional need for buyers; Determine the correct price point for your offerings; Become truly customer-focused; Make the most of your distribution channels; Master the concepts of specialization, differentiation, segmentation, and concentration; Give customers a reason to switch from your competitors; And more. Packed with time-tested marketing strategies, this practical and portable book demonstrates how to overcome the competition, increase sales and profitability, and dominate your market niche.

Author: Brian Tracy
Publisher: HarperCollins Espanol on Dreamscape Audio
Published: 11/08/2017
Binding Type: CD
Weight: 0.20lbs
Size: 5.40h x 6.40w x 1.10d
ISBN: 9781520081670
Language: Spanish
Audience: Young Adult

About the Author
Tracy, Brian: - Brian Tracy is the chairman and CEO of Brian Tracy International. As a keynote speaker and seminar leader, he addresses more than 250,000 people each year. He is the bestselling author of more than fifty books that have been translated into dozens of languages.Pena, Johnny: - Johnny Pena is a Spanish voice actor from the Valle del Cauca in Colombia who works on radio commercials, institutional narration, and audiobooks. He began voice acting by imitating the voices from television shows such as Bonanza and Wonder Woman and, since moving to the US in 2005, has recorded voiceover for clients such as Ryobi, Home Depot, HarperCollins, and Edson Films.