Merchandising: Theory, Principles, and Practice

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied...
€350,16 EUR
€350,16 EUR
SKU: 9781563678264
Product Type: Books
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Author: Grace I. Kunz
Format: Paperback
Language: English
Subtotal: €350,16
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Merchandising: Theory, Principles, and Practice by Kunz, Grace I.

Merchandising: Theory, Principles, and Practice

€350,16

Merchandising: Theory, Principles, and Practice

€350,16
Author: Grace I. Kunz
Format: Paperback
Language: English

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan.

Instructors, contact your Sales Representative for access to Instructor's Materials.

Author: Grace I. Kunz
Publisher: Fairchild Books
Published: 08/12/2009
Pages: 544
Binding Type: Paperback
Weight: 2.05lbs
Size: 9.10h x 7.40w x 1.30d
ISBN: 9781563678264

About the Author

Grace I. Kunz is Associate Professor Emerita at Iowa State
University.


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