Pricing the Priceless: The Journey to Value the Planet and Protect What We Need and Love Most

An exciting exploration of the new frontier of finance, to value the planet and protect what we have too long treated as free and taken for granted

In Pricing the Priceless: The Journey to Value the Planet and Protect What We Need and Love Most, renowned environmental strategist, speaker, and author Paula DiPerna brings a unique voice to deliver a powerful exploration of today's most fascinating financial disruption--pricing the priceless to flip conventional ideas of how we value assets and why. She asks the provocative question long ignored: Why do we value dispensable production in the billions and the atmosphere and other indispensable natural processes at zero? She digs into the answer with real-life examples from around the world of financial innovations--controversial and paradoxical, but essential. In the book, you'll travel from Board Rooms to the Vatican, rainforests to Wall Street, coral reefs to mangroves to China's carbon markets. Timely, adventurous, eclectic, and accessible, Pricing the Priceless brings alive the critical financial transformation that will determine future planetary health and social stability.

The author also examines:

• Fascinating new financial inventions and experiments--insurance, bonds, markets, investment funds--all aimed at pricing what is precious and vital to human well-being
• How the great current intergenerational shift in wealth and attitudes is redefining investment trends and the idea of what constitutes wealth and return
• How climate change and other urgent environmental problems now require entirely new financial thinking to trigger solutions
• How once-radical ideas about measuring economic progress are now re-imagining the very purpose of capitalism
• Why finance needs critical re-invention to remain credible in the face of increasing public skepticism of business-as-usual economic practice

A can't-miss read for thought leaders, business executives, investors, activists, and entrepreneurs, Pricing the Priceless is a landmark that will shape the world and future, bridging the tangible and intangible to answer a critical question of rising economic and social inspiration: What is money for?

Author: Paula DiPerna
Publisher: Wiley
Published: 06/14/2023
Binding Type: Hardcover
ISBN: 9781119913801