The Business of Healthcare Innovation

The tech sectors are the least understood portion of the healthcare system, but the ones that supply...
€101,75 EUR
€101,75 EUR
SKU: 9781108749060
Product Type: Books
Please hurry! Only 705 left in stock
Author: Lawton Robert Burns
Format: Paperback
Language: English
Subtotal: €101,75
The Business of Healthcare Innovation by Burns, Lawton Robert

The Business of Healthcare Innovation

€101,75

The Business of Healthcare Innovation

€101,75
Author: Lawton Robert Burns
Format: Paperback
Language: English
The tech sectors are the least understood portion of the healthcare system, but the ones that supply most of the innovation in healthcare services and generate most revenue. Fully updated for this third edition, The Business of Healthcare Innovation is a wide-ranging analysis of business models and trends in the tech sectors of the healthcare industry. It provides a thorough overview of and introduction to the innovative sectors that fuel improvements in healthcare: pharmaceuticals, biotechnology, life science startups, medical devices and information technology. For each sector, the book examines the trends in scientific innovation, the science behind that innovation, the business and revenue models pursued to commercialize that innovation, the regulatory constraints within which each sector must operate and the growing issues posed by activist payers and consumers. From a combination of academic and industry perspectives, the authors show why healthcare sectors are such an important source of growth in any nation's economy.

Author: Lawton Robert Burns
Publisher: Cambridge University Press
Published: 03/12/2020
Pages: 516
Binding Type: Paperback
Weight: 1.90lbs
Size: 9.50h x 7.10w x 1.00d
ISBN: 9781108749060

About the Author
Burns, Lawton Robert: - Lawton Robert Burns, Ph.D., is the James Joo-Jin Kim Professor Health Care Management, Director of the Wharton Center for Health Management and Economics, and the Co-Director of the Vagelos Program in Life Sciences and Management at the Wharton School, University of Pennsylvania. He has conducted research on the tech sectors in healthcare for the past two decades, covering pharmaceuticals, biotechnology, medical devices, medical-surgical supplies and information technology. He teaches executives and is a regular expert witness in litigation involving these sectors.

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