The Choice Factory: 25 Behavioural Biases That Influence What We Buy by Shotton, Richard
The Choice Factory: 25 Behavioural Biases That Influence What We Buy by Shotton, Richard

The Choice Factory: 25 Behavioural Biases That Influence What We Buy

Voted #1 in the BBH World Cup of Advertising Books, 2018Winner of the Sales and Marketing Category...
$30.56 AUD
$30.56 AUD
Please hurry! Only 54 left in stock
Author: Richard Shotton
Format: Paperback
Language: English
Subtotal: $30.56

Free Shipping (Orders $60 USD or More)

The Choice Factory: 25 Behavioural Biases That Influence What We Buy by Shotton, Richard

The Choice Factory: 25 Behavioural Biases That Influence What We Buy

$30.56
The Choice Factory: 25 Behavioural Biases That Influence What We Buy by Shotton, Richard

The Choice Factory: 25 Behavioural Biases That Influence What We Buy

$30.56
Author: Richard Shotton
Format: Paperback
Language: English
Description

Voted #1 in the BBH World Cup of Advertising Books, 2018
Winner of the Sales and Marketing Category at the 2019 Business Book Awards

Before you can influence decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn.

By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Richard Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research.

The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls.

From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing.

The Choice Factory is the new advertising essential.

Author: Richard Shotton
Publisher: Harriman House
Published: 02/12/2018
Pages: 202
Binding Type: Paperback
Weight: 0.80lbs
Size: 8.40h x 5.50w x 0.70d
ISBN: 9780857196095

About the Author

Richard is the Founder of Astroten, a consultancy that applies findings from behavioural science to marketing.

Richard was Deputy Head of Evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards.

He started his career as a media planner 17 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before moving into research.

Richard is interested in how findings from behavioural science can be applied to advertising. He writes about the behavioural experiments he runs for titles such as The Drum, Campaign, WARC, Admap and Mediatel. He tweets about the latest social psychology findings from the handle @rshotton.
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review

Related Products

Example product title
$30.56 AUD
$30.56 AUD
Example product title
$30.56 AUD
$30.56 AUD
Example product title
$30.56 AUD
$30.56 AUD
Example product title
$30.56 AUD
$30.56 AUD
Example product title
$30.56 AUD
$30.56 AUD
Example product title
$30.56 AUD
$30.56 AUD
Example product title
$30.56 AUD
$30.56 AUD
Example product title
$30.56 AUD
$30.56 AUD
Example product title
$30.56 AUD
$30.56 AUD
Example product title
$30.56 AUD
$30.56 AUD

Recently Viewed Products