The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough...
€25,01 EUR
€25,01 EUR
SKU: 9781631959882
Product Type: Books
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Author: David Aaker
Format: Paperback
Language: English
Subtotal: €25,01
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The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society by Aaker, David

The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society

€25,01

The Future of Purpose-Driven Branding: Signature Programs That Impact & Inspire Both Business and Society

€25,01
Author: David Aaker
Format: Paperback
Language: English
Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering--the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.As an influential voice in branding and market connection, David Aaker examines how businesses can adapt their approaches for social betterment in, The Future of Purpose-Driven Branding: Signature Programs for Social Impact, Relevance, & Business Enhancement. According to Aaker, the future of branding demands that businesses:
    Create a purpose and culture that nurtures social and environmental effortsCreate signature programs to carry that messageBuild strong signature brands in part with five branding "Must Dos"Use the signature brands to advance a business to get their endorsement and access to their resources
The Future of Purpose-Driven Branding demonstrates how firms can create signature programs, build their brands, and use them to advance a business brand, in order to maintain relevance and connect with future consumers.

Author: David Aaker
Publisher: Morgan James Publishing
Published: 10/04/2022
Pages: 260
Binding Type: Paperback
Weight: 0.85lbs
Size: 9.00h x 6.00w x 0.59d
ISBN: 9781631959882

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