The New Science of Momentum: How the Best Coaches and Leaders Build a Fire from a Single Spark

"This book will help you win in the game of life!" - Dick Vitale, ESPN analyst

Learn how to capture--and keep--the awesome power of momentum!

Most leaders believe in momentum--a phenomenon that's easy to perceive but difficult to define. Which is why so few have been able to explain how to spark it, sustain it, or steer it to unbridled success.

Until now.

In this groundbreaking book, bestselling author Don Yaeger and leadership expert Bernie Banks uncover what it takes to turn a single moment into unstoppable momentum. Drawing from eight years of research, over 250 interviews, and thousands of survey responses, they reveal a proven model for building momentum across sports, business, politics, and the military.

You'll learn how to:

• Recognize the early spark of momentum and act on it.
• Build a culture that sustains momentum over time.
• Apply a research-backed model used by top leaders.
• Reignite momentum when it begins to fade.

Whether you're leading a team or an entire organization, this book will help you harness momentum in every aspect of an enterprise--from team building to recruitment to communications--and make it last.

Don Yaeger is a 12-time New York Times bestselling author, longtime Associate Editor for Sports Illustrated, and one of the most in-demand public speakers on the corporate circuit. Throughout his writing career, he has developed a reputation as a world-class storyteller and has been invited as a guest on numerous major talk and news shows - from The Oprah Winfrey Show to Nightline and Good Morning America. In addition to writing and speaking, Yaeger is the host of the highly rated Corporate Competitor Podcast.

Bernie Banks is the Director of Rice University's Doerr Institute for New Leaders and a Professor in the Practice of Leadership within the university's Jesse H. Jones Graduate School of Business. Bernie retired from the United States Army in 2016 as a Brigadier General after having successfully led West Point's Department of Behavioral Sciences & Leadership in his final assignment. He has led multiple military units ranging in size from 10 to 3000+ people. Additionally, Bernie has engaged with organizations around the globe regarding their leader development efforts.