The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Walter, Ekaterina

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Attention is the new commodity. Visual Storytelling is the new currency. Human brain processes visuals 60,000x faster...
$74.88 AUD
$74.88 AUD
SKU: 9780071823937
Product Type: Books
Please hurry! Only 203 left in stock
Author: Ekaterina Walter
Format: Paperback
Language: English
Subtotal: $74.88
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand by Walter, Ekaterina

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

$74.88

The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

$74.88
Author: Ekaterina Walter
Format: Paperback
Language: English
Attention is the new commodity. Visual Storytelling is the new currency.
  • Human brain processes visuals 60,000x faster than text.
  • Web posts with visuals drive up to 180% more engagement than those without.
  • Viewers spend 100% more time on web pages with videos.

Filled with full-color images and thought-provoking examples from leading companies, The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.

"This book is not only a complete overview of [visual storytelling] but, most importantly, the key to doing it right, a total Right Hook!"
--Gary Vaynerchuk, New York Times bestselling author of Crush It! and Jab, Jab, Jab, Right Hook

"A valuable guide to understanding how to develop powerful marketing programs using the art of visual storytelling."
--Guy Kawasaki, author of APE: Author, Publisher, Entrepreneur and former chief evangelist of Apple

"The Power of Visual Storytelling is the new marketing bible!"
--Nancy Bhagat, Vice President, Global Marketing Strategy and Campaigns, Intel

"If a picture is worth a thousand words, The Power of Visual Storytelling is worth a million."
--Scott Monty, Global Digital & Multimedia Communications for Ford Motor Company



Author: Ekaterina Walter,Jessica Gioglio
Publisher: McGraw-Hill Companies
Published: 01/08/2015
Pages: 240
Binding Type: Paperback
Weight: 1.26lbs
Size: 9.06h x 8.96w x 0.48d
ISBN: 9780071823937

About the Author

Ekaterina Walter is a cofounder and CMO at Branderati and a former global social media leader at Intel.
Jessica Gioglio is the social media manager for Dunkin' Donuts.




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