Writing for the Fashion Business: Bundle Book + Studio Access Card by Swanson, Kristen K.

Writing for the Fashion Business: Bundle Book + Studio Access Card

In the decade since this book was first published, the Internet and social media have upended the...
€166,52 EUR
€166,52 EUR
SKU: 9781501335815
Product Type: Books
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Author: Kristen K. Swanson
Format: Other
Language: English
Subtotal: €166,52
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Writing for the Fashion Business: Bundle Book + Studio Access Card by Swanson, Kristen K.

Writing for the Fashion Business: Bundle Book + Studio Access Card

€166,52

Writing for the Fashion Business: Bundle Book + Studio Access Card

€166,52
Author: Kristen K. Swanson
Format: Other
Language: English

In the decade since this book was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. The second edition devotes significant space to digital content, with stand-alone chapters covering online content, social media and streaming video content. It also introduces inclusion vocabulary to ensure non-discriminatory narratives. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing.

Every chapter includes new features: Trending Topics (introducing relevant industry people or issues that can be used for further class discussion), Pro Tips (quick hit advice), Fashion Files (description of events or companies) and Five Questions With (Q&As with industry leaders). This edition also boasts several new appendices that will provide aspiring fashion writers with a broader understanding of the icons, eras and aesthetics that shape and inform the fashion industry.

STUDIO Features Include:
Review concepts with flashcards of essential vocabulary

Instructor Resources Include:
Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes

Author: Kristen K. Swanson, Judith C. Everett, Jenny B. Davis
Publisher: Fairchild Books
Published: 03/24/2022
Binding Type: Other
ISBN: 9781501335815

About the Author
Jenny B. Davis is the founder of Davis Creative LLC. She's a fashion stylist, a photo shoot producer, and a freelance writer and editor.


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