Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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Adland: A Global History of AdvertisingAdland is a ground-breaking examination of modern advertising, from its origins and evolution to the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital...
- €74,59 EUR
- €74,59 EUR
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Supply Chain Risk Management: Vulnerability and Resilience in LogisticsVulnerability to sudden supply chain disruption is one of the major threats facing companies today. The challenge for businesses today is to mitigate this risk through creating resilient supply chains. Addressing this need, Supply Chain Risk Management guides you through the whole risk management...
- €123,67 EUR
- €123,67 EUR
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The John Adair Lexicon of Leadership: The Definitive Guide to Leadership Skills and KnowledgeFrom the world renowned leadership expert John Adair, comes this unique volume of all his classic works, including How to Grow Leaders, The Inspirational Leader, Leadership and Motivation, Not Bosses but Leaders, Strategic Leadership and the international best-seller Leadership of Muhammad. With his distinctive...
- €127,60 EUR
- €127,60 EUR
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How to Pass Data Interpretation Tests: Unbeatable Practice for Numerical and Quantitative Reasoning and Problem Solving TestsData interpretation tests are fast becoming the most common type of numeracy questions set in psychometric examinations. Almost every battery of psychometric tests will include a data interpretation sub test, or series of questions in this discipline and at some point in their career...
- €24,94 EUR
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Successful Interviewing and RecruitmentPlenty of managers know how to interview but few can interview well. Successful Interviewing and Recruitment teaches you how to structure the interview, spot exceptional candidates and hire only the best who will add value to your business. Guiding you towards questions to ask...
- €22,15 EUR
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How I Made It: 40 Successful Entrepreneurs Reveal How They Made MillionsEvery year thousands of hopeful entrepreneurs decide to take the plunge. Many fail, but many go on to achieve great success and huge profits. In How I Made It 40 successful entrepreneurs explain how they managed to defy the odds and turn their dreams...
- €30,47 EUR
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Test Your Emotional Intelligence: Improve Your EQ and Learn How to Impress Potential EmployersEmotional Intelligence is the ability to be aware of one's own emotions and those of other people. In today's workplace more and more companies are using emotional intelligence tests to vet job applicants and assess staff as they recognise that positive behaviours are just...
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Managing Conflict at Work: Understanding and Resolving Conflict for Productive Working RelationshipsManaging Conflict at Work provides practical guidance on how to prevent, contain and resolve conflict in the workplace. It demonstrates how effective conflict management can have a powerful impact on the way organizations channel their energies; encouraging positive mindsets, combatting stress and building stronger...
- €78,51 EUR
- €78,51 EUR
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Understanding Emotional Intelligence: Strategies for Boosting Your EQ and Using It in the WorkplaceEmotional intelligence, more than IQ and technical know-how, gives a valuable competitive edge to organizations and is crucial to the success of individuals. Used to its full advantage, emotional intelligence can improve relationships with vital business contacts to achieve your desired outcomes, help you...
- €27,71 EUR
- €27,71 EUR
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Management Level Psychometric Assessments: Over 400 Numerical, Verbal and Non-Verbal Practice Questions to Help You Land That Senior JobWith intense competition for top management jobs and increased pressure on organizations to select the best candidates, more and more firms are now using challenging psychometric tests as part of their recruitment and assessment procedures. Also used to identify management potential in existing staff,...
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The Handbook of Field Marketing: A Complete Guide to Understanding and Outsourcing Face-To-Face Direct MarketingIf you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of...
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- €78,51 EUR
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Scoring Points: How Tesco Continues to Win Customer LoyaltyScoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making...
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- €78,51 EUR
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How to Be a Successful Entrepreneur: Spot the Opportunity, Take a Risk and Build a Brilliant BusinessHow to be a Successful Entrepreneur explains how to improve the odds and make your own luck. It will help you to steer clear of potentially catastrophic risks and errors while spotting and exploiting good opportunities. The author addresses crucial decisions such as: How...
- €30,47 EUR
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Running Your Own Boarding Kennels: The Complete Guide to Kennel and Cattery ManagementWith an increasing demand for quality kennel accommodation for dogs and cats, a good boarding kennel is a sound investment and can provide a healthy income if run efficiently. Running your own Boarding Kennels, the only guide of its kind available, is essential reading...
- €82,44 EUR
- €82,44 EUR
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How the Global Financial Markets Really Work: The Definitive Guide to Understanding International Investment and Money FlowsWith EU legislation, the increasing reach of the US economy, greater flexibility of financial instruments, and M&A activity across borders, financial markets are becoming ever more international. Overshadowing them all is the spectre of the credit crunch - a global tsunami that stemmed originally...
- €41,57 EUR
- €41,57 EUR
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The Essential Guide to Workplace Mediation & Conflict Resolution: Rebuilding Working RelationshipsThe Essential Guide to Workplace Mediation and Conflict Resolution examines the nature, process, uses and skills for employing and using mediation. The authors examine what mediation is and how it can be successfully applied to resolve issues, by presenting a range of techniques and...
- €78,51 EUR
- €78,51 EUR
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Luxury World: The Past, Present and Future of Luxury BrandsThe word luxury has almost lost its meaning. Once used to describe genuinely prestigious products or places, the concept of luxury has been hijacked by a multitude of aspiring or overpriced commodities, from foot spas to chocolates. So what is real luxury? Which are...
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- €82,44 EUR
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Market IntelligenceOne of the biggest problems facing organisations that commission market research is ensuring that they get the research they want and that the research is relevant to the organisation. There are many different approaches that can be taken for any one piece of research...
- €74,59 EUR
- €74,59 EUR
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How to Write Great Copy: Learn the Unwritten Rules of CopywritingIn our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy. Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he...
- €78,51 EUR
- €78,51 EUR
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Managing Projects in Human Resources Training and DevelopmentManaging projects in HR, Training and Development is an essential handbook for both operational staff and senior human resource managers and covers all aspects of project management. The book examines how to carry out an effective project intended to make an improvement in a...
- €78,51 EUR
- €78,51 EUR
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