Business & Economics
Explore the best business and economics books, including top entrepreneur reads, finance essentials, and foundational texts. Browse our online bookstore for bestsellers and highly recommended books in business and economics.
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Selling 101: What Every Successful Sales Professional Needs to KnowHere in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people...
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The Generosity Network: New Transformational Tools for Successful Fund-RaisingThe Generosity Network is the essential guide to the art of activating resources of every kind behind any worthy cause. Philanthropist Jeff Walker and fund-raising expert Jennifer McCrea offer a fresh new perspective that can make the toughest challenges of nonprofit management and development...
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Success Is a Choice: Ten Steps to Overachieving in Business and LifeMAKE RICK PITINO YOUR PERSONAL COACH AND ACHIEVE MORE THAN YOU EVER THOUGHT POSSIBLE. For Rick Pitino, the first coach to bring teams from three different schools to the Final Four, success isn't about shortcuts. Pitino's secret-and the reason he has become both a...
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How to Start a Home-Based Bakery BusinessHome-based baking is one of America's best-kept business secrets. This sleeper industry offers even novice bakers the opportunity to bake from home for profit using tried and true recipes and equipment already on hand. And yet its many rules and how-tos are so elusive...
- €31,10 EUR
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How to Start a Home-Based Jewelry Making Business: *Turn Your Passion Into Profit *Develop a Smart Business Plan *Set Market-Appropriate Prices *ProfiHow to Start a Home-Based Jewelry Making Business is for creative, talented women who want to turn their passion for beautiful jewelry into a profitable sideline or full-time business. Selling and making jewelry is one of the more high-margin craft businesses and with the...
- €34,03 EUR
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Transformational Life Coaching: Creating Limitless Opportunities for Yourself and OthersCherie Carter-Scott, Ph.D., has been seen on "Oprah," "The Today Show," "Regis and Kelly", "CNN", "The O'Reilly Factor", "Montel," and dozens of national shows. She is known as the "original life coach." Now, Dr. Cherie Carter-Scott---the founder of the renowned MMS Institute share her...
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Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions Between People and TechnologyMaster the art of user experience design through the 100 laws, guidelines, human biases, and general considerations in this comprehensive, cross-disciplinary encyclopedia. Richly illustrated and easy to navigate, Universal Principles of UX pairs clear explanations of each concept with visual examples of the ideas...
- €61,56 EUR
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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain RareKapferer on Luxury addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles...
- €353,22 EUR
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and StrategyA primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to marketing planning. Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that...
- €76,29 EUR
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Facilitating Reflective Learning: Coaching, Mentoring and SupervisionFacilitating Reflective Learning: Coaching, Mentoring and Supervision is written by two leading experts in the field. The text explains how coaching and mentoring works in different situations. The authors guide the reader through key learning theories; describe the different models available for coaching and...
- €119,92 EUR
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People Risk Management: A Practical Approach to Managing the Human Factors That Could Harm Your BusinessPeople Risk Management provides unique depth to a topic that has garnered intense interest in recent years. Based on the latest thinking in corporate governance, behavioural economics, human resources and operational risk, people risk can be defined as the risk that people do not...
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IQ and Psychometric Test Workbook: Essential Preparation for Verbal Numerical and Spatial Aptitude Tests and Personality TestsAlthough most people believe that there is little we can do to improve the intelligence we were born with, the brain can be exercised just like any other part of the body. Thought processes and intelligence scoring can be improved by practising different types...
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Researching Customer Satisfaction and Loyalty: How to Find Out What People Really ThinkCustomer satisfaction and loyalty has been one of the largest areas of market research for the past twenty years, and interest in it continues to increase. Organizations today invest heavily in programmes designed to retain customers as they recognize the importance of having loyal,...
- €100,26 EUR
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The Complete Facilitator's HandbookJohn Heron, well known for his previous books, The Facilitator's Handbook (1989) and Group Facilitation (1993), both of which have become standard reading on the subject, now integrates, builds on and updates those works to provide this comprehensive guide to making a success of...
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Elinor Ostrom's Rules for Radicals: Cooperative Alternatives Beyond Markets and StatesElinor Ostrom was both a groundbreaking thinker and one of the foremost economists of our age. The first and only woman to win the Nobel Prize for Economics, her revolutionary theorizing of the commons opened the way for non-capitalist economic alternatives on a massive...
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Fortune's Fool: Edgar Bronfman, Jr., Warner Music, and an Industry in CrisisIn 1999, when Napster made music available free online, the music industry found itself in a fight for its life. A decade later, the most important and misunderstood story--and the one with the greatest implications for both music lovers and media companies--is how the...
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The Tough-Minded OptimistIf you want to live in this tough world and still have some real faith and optimism, this book is for you. -- Norman Vincent Peale The many ills of the modern world can be debilitating. With so much seemingly senseless violence, pain, and...
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The Winner's Brain: 8 Strategies Great Minds Use to Achieve SuccessWhat can you learn about success from a robot? And why shouldn't you take a test while wearing red? In The Winner's Brain, Harvard-trained brain experts Jeff Brown and Mark Fenske explore the surprising science behind motivation, focus, and extraordinary achievement--identifying eight essential "win...
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How to Shop for Free: Shopping Secrets for Smart Women Who Love to Get Something for NothingKathy Spencer can whittle a 267.22 grocery bill down to one penny. How to Shop for Free is Spencer's smart, sassy, step-by-step savings guide that teaches you how to do just that -- and more. You'll learn how to find the best savings and...
- €26,84 EUR
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The One-Minute Money Mentor for Women: 21 Strategies for Financial EmpowermentFinancial Freedom: It's not about wealth--it's about peace of mind Money--and all the worries that come with it--can easily consume your days. In certified accountant Deborah Smith Pegues's new book, she provides practical steps to real financial freedom. If you want to make well-informed...
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