Business & Economics
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You May Also Like: Taste in an Age of Endless ChoiceWhy do we get so embarrassed when a colleague wears the same shirt? Why do we eat the same thing for breakfast every day, but seek out novelty at lunch and dinner? How has streaming changed the way Netflix makes recommendations? Why do people...
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Crash of the Titans: Greed, Hubris, the Fall of Merrill Lynch, and the Near-Collapse of Bank of AmericaThe intimate, fly-on-the wall tale of the decline and fall of an America icon With one notable exception, the firms that make up what we know as Wall Street have always been part of an inbred, insular culture that most people only vaguely understand....
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Future Smart: Managing the Game-Changing Trends That Will Transform Your WorldGame-changing trends are coming in business, technology, workforce, economy, security, and environment. Climate change, energy demand, and population growth will redefine global risk and power. Exponential new technologies will emerge in digital money, mobile commerce, and big data. An explosive new middle class of...
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Big World, Small Planet: Abundance Within Planetary BoundariesA profoundly original vision of an attainable future that ensures human prosperity by safeguarding our threatened planet "If you have time to read one book on this subject, I highly recommend the new Big World, Small Planet, by Johan Rockstrom, director of the Stockholm...
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The Wake Up: Closing the Gap Between Good Intentions and Real ChangeThis informative guide helps allies who want to go beyond rigid Diversity and Inclusion best practices, with real tools to go from good intentions to making meaningful change in any situation or venue. 2022 NAUTILUS BOOK AWARDS GOLD WINNER 2022 NATIONAL ANTIRACIST BOOK FESTIVAL...
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The Economics of Contracts, second edition: A Primer, 2nd EditionA concise introduction to the theory of contracts, emphasizing basic tools that allow the reader to understand the main theoretical models; revised and updated throughout for this edition.The theory of contracts grew out of the failure of the general equilibrium model to account for...
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Intellectual Property StrategyHow a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry.Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range...
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Honest Signals: How They Shape Our WorldHow understanding the signaling within social networks can change the way we make decisions, work with others, and manage organizations.How can you know when someone is bluffing? Paying attention? Genuinely interested? The answer, writes Alex Pentland in Honest Signals, is that subtle patterns in...
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Game Theory and BehaviorAuthor: Jeffrey Carpenter, Andrea RobbettPublisher: MIT PressPublished: 12/06/2022Pages: 768Binding Type: HardcoverWeight: 3.17lbsSize: 9.06h x 7.95w x 1.50dISBN: 9780262047296This title is only available via back order
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Better Presentations: A Guide for Scholars, Researchers, and WonksWhether you are a university professor, researcher at a think tank, graduate student, or analyst at a private firm, chances are that at some point you have presented your work in front of an audience. Most of us approach this task by converting a...
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If You're in a Dogfight, Become a Cat!: Strategies for Long-Term GrowthBusinesses often find themselves trapped in a competitive dogfight, scratching and clawing for market share with products consumers view as largely undifferentiated. Conventional wisdom suggests that dogfights are to be expected as marketplaces mature, giving rise to the notion that there are "bad" industries...
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Accounting for ValueAccounting for Value teaches investors and analysts how to handle accounting in evaluating equity investments. The book's novel approach shows that valuation and accounting are much the same: valuation is actually a matter of accounting for value. Laying aside many of the tools of...
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Marketing in Creative Industries: Value, Experience and CreativityThis vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The...
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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive PsychologyEvery business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must...
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Milton Friedman on Economics: Selected PapersOn his death in the autumn of 2006, Milton Friedman was lauded as "the grandmaster of free-market economic theory in the postwar era" by the New York Times and "the most influential economist of the second half of the 20th century" by the Economist....
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Human Capital: A Theoretical and Empirical Analysis, with Special Reference to Education, 3rd EditionHuman Capital is Becker's classic study of how investment in an individual's education and training is similar to business investments in equipment. Recipient of the 1992 Nobel Prize in Economic Science, Gary S. Becker is a pioneer of applying economic analysis to human behavior...
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The Art of the Pitch: Persuasion and Presentation Skills That Win BusinessThrough an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.Author: Peter CoughterPublisher: Palgrave MacMillanPublished: 01/12/2012Pages: 240Binding Type:...
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Misunderstanding Financial Crises CBefore 2007, economists thought that financial crises would never happen again in the United States, that such upheavals were a thing of the past. Gary B. Gorton, a prominent expert on financial crises, argues that economists fundamentally misunderstand what they are, why they occur,...
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The Science of Leadership: Lessons from Research for Organizational LeadersIn The Science of Leadership, Julian Barling takes an evidenced-based approach, relying primarily on the knowledge generated from research on organizational leadership conducted around the world and personal reflections based on two decades of involvement in leadership research and leadership development with executives. While...
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Work: A Very Short IntroductionThe image of a job captures our imagination from an early age, usually prompted by the question 'What do you want to be when you grow up?'. Work -- paid, unpaid, voluntary, or obligatory -- is woven into the fabric of all human societies....
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