Get Discount 5% Off
Subscribe to our newsletters now and stay up-to-date with new arrivals, updates and deals.
Couldn't load pickup availability
In 2012, TikTok's parent company ByteDance was just a handful of geeks working out of a scrappy four-bedroom apartment in Beijing. Today, it is the world's fastest-growing tech behemoth worth in excess of $100 billion, unrecognizable from its humble beginnings.
Thousands of articles have been written about TikTok and its Chinese parent company ByteDance, but no one has told the complete story. Until now. Brennan's book documents for the first time the ascendancy and missteps of a company that has forever changed the way we think about China and Chinese technology.
A creative blend of storytelling and analysis, interwoven with captivating anecdotes of TikTok, rare photos of ByteDance's original team, incisive analysis and telling infographics, "Attention Factory" is an essential read for those looking to understand how ideas in the American and Chinese internet worlds collided, coincided and converged throughout the past decade.
Discover how recommendation engines, content operations, and good old China-style growth hacking hold the key to this company's success.
Brennan draws upon interviews with current and former employees and competitors, together with extensive research in both Chinese and English. The book's sources number in the multiple hundreds, forging a sweeping narrative packed with original insight and analysis that simply cannot be found elsewhere.
Get the inside story on TikTok now.
You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).
You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).
If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.
We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.
When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.
Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.
Subscribe to our newsletters now and stay up-to-date with new arrivals, updates and deals.
Thanks for subscribing!
This email has been registered!
Product | SKU | Description | Collection | Availability | Product Type | Other Details |
---|