Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement by Rowles, Daniel
Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement by Rowles, Daniel

Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement

Every decision and action you make contributes to your brand, so it makes sense that everything you...
$109.83 AUD
$109.83 AUD
SKU: 9781398603189
Product Type: Books
Please hurry! Only 0 left in stock
Author: Daniel Rowles
Format: Paperback
Language: English
Subtotal: $109.83
Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement by Rowles, Daniel

Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement

$109.83
Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement by Rowles, Daniel

Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement

$109.83
Author: Daniel Rowles
Format: Paperback
Language: English
Description

Every decision and action you make contributes to your brand, so it makes sense that everything you do digitally also contributes to your digital brand. Use this bestselling guide to strengthen your brand's online presence and explore core marketing avenues.

Digital Branding is ideal for marketers and brand strategists who want to enhance their brand's online presence. It provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Written by a respected Chartered Institute of Marketing (CIM) fellow, course leader and industry thought leader, it examines core marketing areas such as content marketing, social media, search engine optimization and web analytics.

The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. Now fully updated, this third edition features new content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.

Author: Daniel Rowles
Publisher: Kogan Page
Published: 01/25/2022
Pages: 232
Binding Type: Paperback
Weight: 0.73lbs
Size: 9.21h x 6.14w x 0.64d
ISBN: 9781398603189

About the Author
Daniel Rowles, based in St Mary, Jersey, has more than 20 years of digital marketing experience on both client and agency sides. A Chartered Institute of Marketing (CIM) fellow and course director, he is the lead judge for the CIM Marketing Excellence award. Rowles also lectures at Imperial College London and Cranfield School of Management, and co-hosts the Digital Marketing Podcast, a global top-ten business podcast on iTunes. His digital marketing company TargetInternet.com supports clients such as the BBC, Vodafone, Sony, Oracle and Tesco
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review