From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and...
€97,09 EUR
€97,09 EUR
SKU: 9783030170073
Product Type: Books
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Author: Marta Massi
Format: Hardcover
Language: English
Subtotal: €97,09
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From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture by Massi, Marta

From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

€97,09

From Art to Marketing: The Relevance of Authenticity to Contemporary Consumer Culture

€97,09
Author: Marta Massi
Format: Hardcover
Language: English

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several disciplines, including arts, philosophy, sociology and psychology, as well as focusing on important sub-fields within the field of marketing such as consumer behaviour and tourism. Presenting data from interviews with managers and consumers, and summarising and critiquing recent developments within the field, From Arts to Marketing is a timely and much-needed addition to literature and will be useful to those researching consumer behaviour, brand management and marketing more generally.



Author: Marta Massi
Publisher: Palgrave MacMillan
Published: 03/10/2023
Pages: 151
Binding Type: Hardcover
Weight: 0.77lbs
Size: 8.27h x 5.83w x 0.44d
ISBN: 9783030170073

About the Author

Marta Massi is an Assistant Professor of Marketing at Università Cattolica del Sacro Cuore in Milan, Italy. Previously, she was a visiting scholar at Deakin University, Australia and McGill University, Canada. With her interests revolving around branding and arts marketing, Marta's research has been published in a number of leading journals, such as the Journal of Consumer Affairs and the International Journal of Technology Management.



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