From Mad Man to Happy Farmer: Fifty-five Years of Sane, Sage Advice from a Marketing Guru Still Crazy about the Ad Biz

An Asset-Based Thinker's look back at the lessons learned from a lifetime in marketing to help guide, motivate, and inspire the industry's next generation of responsible leaders. A communications industry veteran, Hank Wasiak's professional journey took him to and through the corporate boardrooms of the ad world's biggest names. He learned from the best in the business to become the best in the business.

From the beginning Hank also made time for his second career, teaching marketing communications. He's taught at six universities and been in the classroom with successive next generations of marketers for almost fifty years. For the past ten years, Hank has been an adjunct professor at the University of Southern California's Marshall School of Business.

In 2003, Hank was Vice Chairman of the world's largest marketing communications company, McCann-Erickson. He was unexpectedly pushed into early retirement. Hank went on to partner with his son at Concept Farm, Ad Age's Small Agency of the Year Winner. The move heralded his exit from a "had-to" career and his entree into the "want-to" work he had always longed for. At the Farm, Hank has been blessed with more meaningful work, productivity, personal fulfillment, determination, confidence, and humility than he could ever have imagined. This is his inspiring story of how he moved from the boardroom to the "barnyard," what he learned about life and marketing along the way, and what he wants future marketers to know about the power and purpose of what they do.

Author: Hank Wasiak
Publisher: W. Brand Publishing
Published: 01/05/2021
Pages: 328
Binding Type: Paperback
Weight: 1.26lbs
Size: 10.00h x 7.00w x 0.69d
ISBN: 9781950385485

About the Author
Wasiak, Hank: - "Hank Wasiak is a communications industry leader with an impressive resume of experience working with the corporate elite of global business. He is co-founder of Concept Farm, an award-winning digital agency, author, Emmy award winner, keynote speaker and university professor. Hank retired as Vice Chairman of McCann WorldGroup and served on that company's board playing an integral role in the management of McCann's global clients. Hank was president of Geers Gross Advertising and Ketchum Communications. Hank also had a stellar career on the client side as President of Brown Forman's prestigious Jos. Garneau Division, COO of Somerset Importers, and EVP of Charles of the Ritz. He currently serves on multiple boards of The American Heart Association. Hank teamed up with Dr. Kathryn D. Cramer, Ph.D., to create an innovative business - self-help book series, published by Running Press....Change The Way You See Everything, Change The Way You See Yourself and Change The Way You See Everything - For Teens. Hank was executive producer and host of Concept Farm's Emmy award TV show Cool In Your Code and he won three consecutive New York Emmys for his on-camera performances in his innovative interview series, Back on The Block and Code ReAd. Hank has also had extensive experience teaching marketing at a number of prestigious universities. He currently teaches at USC's Marshall School of Business, has held an assistant professorship at Pace University, and has taught at Eckerd College, the University of South Florida, and the University of Louisville."