God Rock, Inc.: The Business of Niche Music

Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and...
€69,97 EUR
€69,97 EUR
SKU: 9780520343429
Product Type: Books
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Author: Andrew Mall
Format: Paperback
Language: English
Subtotal: €69,97
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God Rock, Inc.: The Business of Niche Music by Mall, Andrew

God Rock, Inc.: The Business of Niche Music

€69,97

God Rock, Inc.: The Business of Niche Music

€69,97
Author: Andrew Mall
Format: Paperback
Language: English

Popular music in the twenty-first century is increasingly divided into niche markets. How do fans, musicians, and music industry executives define their markets' boundaries? What happens when musicians cross those boundaries? What can Christian music teach us about commercial popular music? In God Rock, Inc., Andrew Mall considers the aesthetic, commercial, ethical, and social boundaries of Christian popular music, from the late 1960s, when it emerged, through the 2010s. Drawing on ethnographic research, historical archives, interviews with music industry executives, and critical analyses of recordings, concerts, and music festival performances, Mall explores the tensions that have shaped this evolving market and frames broader questions about commerce, ethics, resistance, and crossover in music that defines itself as outside the mainstream.



Author: Andrew Mall
Publisher: University of California Press
Published: 12/01/2020
Pages: 322
Binding Type: Paperback
Weight: 1.00lbs
Size: 8.90h x 5.90w x 0.80d
ISBN: 9780520343429

About the Author
Andrew Mall is Assistant Professor of Music at Northeastern University and a coeditor of Studying Congregational Music: Key Issues, Methods, and Theoretical Perspectives.

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