Integrated Marketing Communication: Creative Strategy from Idea to Implementation

With new case studies and increased discussion of digital and social media, this text offers an up-to-date...
€153,80 EUR
€153,80 EUR
SKU: 9781538176337
Product Type: Books
Please hurry! Only 186 left in stock
Author: Robyn Blakeman
Format: Paperback
Language: English
Subtotal: €153,80
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Integrated Marketing Communication: Creative Strategy from Idea to Implementation by Blakeman, Robyn

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

€153,80

Integrated Marketing Communication: Creative Strategy from Idea to Implementation

€153,80
Author: Robyn Blakeman
Format: Paperback
Language: English

With new case studies and increased discussion of digital and social media, this text offers an up-to-date introduction to IMC elements including marketing plans, branding/positioning, creative briefs, copywriting, and design for each major media. Discussion questions, a glossary, and online student and instructor ancillaries supplement learning.



Author: Robyn Blakeman
Publisher: Rowman & Littlefield Publishers
Published: 06/22/2023
Pages: 392
Binding Type: Paperback
Weight: 1.50lbs
Size: 10.00h x 7.00w x 0.81d
ISBN: 9781538176337

About the Author
Robyn Blakeman is associate professor of advertising design at the University of Tennessee, Knoxville. She is the author of several books, including Strategic Uses of Alternative Media, Advertising Campaign Design, Nontraditional Media in Marketing and Advertising, and The Brains Behind Great Ad Campaigns (co-authored with Margo Berman). She was responsible for designing and developing the first online integrated marketing communication graduate certificate and online integrated marketing communication graduate program in the country.

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