International Business by Czinkota, Michael R.
International Business by Czinkota, Michael R.

International Business

Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an...
€141,26 EUR
€141,26 EUR
SKU: 9781108701440
Product Type: Books
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Author: Michael R. Czinkota
Format: Paperback
Language: English
Subtotal: €141,26
International Business by Czinkota, Michael R.

International Business

€141,26
International Business by Czinkota, Michael R.

International Business

€141,26
Author: Michael R. Czinkota
Format: Paperback
Language: English
Description
Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based on firms from around the world. The internationally cited author team of Czinkota, Ronkainen, and Gupta balance conceptual understanding of business theory with the day-to-day realities of business practice, preparing students to become successful participants in the global business place. This edition brings greater focus on Asia and emerging markets, as well as Brexit, the impact of COVID-19 on business and the importance of technology and the digital space to international business practice. Through its discussion and analysis, the book guides students to a greater understanding of contemporary business issues and helps them to develop new tools of analysis. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small- and medium-sized firms, and social responsibility.

Author: Michael R. Czinkota, Ilkka A. Ronkainen, Suraksha Gupta
Publisher: Cambridge University Press
Published: 09/16/2021
Pages: 588
Binding Type: Paperback
Weight: 2.70lbs
Size: 9.60h x 7.80w x 1.10d
ISBN: 9781108701440

About the Author
Dr Svetla Marinova joined Birmingham Business School in 2001. (University of Birmingham) She has previously held academic positions at Copenhagen Business School, The University of Groningen and the University of Gloucestershire teaching marketing and international business subjects. Her research interests are in International Marketing and international Business.

Marin Marinov is Professor of International Business and Management at the University of Gloucestershire.

Michael Czinkota is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business Strategy and has consulted with companies such as AT&T, IBM, General Electrics and Nestle. Professor Czinkota has been listed as one of the three most productive contributors to International Business Research in the Journal of International Business Studies.

Ilkka Ronkainen is an Associate Professor at the McDonough School of Business at Georgetown University. He specializes in Marketing and International Business and has spoken on global business at IBM and at the Helsinki School of Economics, Finland.

Michael Moffett is an Associate Professor of Finance at Thunderbird, The Garvin School of International Management.

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