Principles of Product Management

The organizational functions within a company which are concerned with the development of a new product are...
$406.80 AUD
$406.80 AUD
SKU: 9781639894406
Product Type: Books
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Author: Diane Smith
Format: Hardcover
Language: English
Subtotal: $406.80
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Principles of Product Management by Smith, Diane

Principles of Product Management

$406.80

Principles of Product Management

$406.80
Author: Diane Smith
Format: Hardcover
Language: English
The organizational functions within a company which are concerned with the development of a new product are studied under product management. Some of its important aspects are forecasting, pricing, product launch, marketing and product life cycle. They are used together to collect information for the companies and their extended enterprises. The key objective of product management strategies is to increase the market share and sales revenue of the company. These are broadly categorized into strategic product management, product marketing and technical product management. Product management also plays an important role in bridging gaps within the company between different teams having different areas of expertise. It is also crucial for making decisions related to product elimination. The various sub-fields of product management along with the technological progress that have future implications are glanced at in this book. The topics included herein on product management are of utmost significance and bound to provide incredible insights to readers. Coherent flow of topics, student-friendly language and extensive use of examples make this book an invaluable source of knowledge.

Author: Diane Smith
Publisher: States Academic Press
Published: 09/20/2022
Pages: 246
Binding Type: Hardcover
Weight: 1.78lbs
Size: 10.88h x 8.00w x 0.63d
ISBN: 9781639894406

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