Sponsorship Culture in the German University Popular Music Festival Market

Music festivals have become important events for people to experience music collectively and take a break from...
€141,82 EUR
€141,82 EUR
SKU: 9783837665789
Product Type: Books
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Author: -
Format: Paperback
Language: English
Subtotal: €141,82
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Sponsorship Culture in the German University Popular Music Festival Market by

Sponsorship Culture in the German University Popular Music Festival Market

€141,82

Sponsorship Culture in the German University Popular Music Festival Market

€141,82
Author: -
Format: Paperback
Language: English
Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.

Publisher: Transcript Publishing
Published: 04/18/2023
Pages: 260
Binding Type: Paperback
Weight: 0.78lbs
Size: 9.00h x 6.00w x 0.55d
ISBN: 9783837665789

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