Strategy and the Fat Smoker: Doing What's Obvious But Not Easy by Maister, David

Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

We often (or even usually) know what we should be doing in both personal and professional life....
€41,66 EUR
€41,66 EUR
SKU: 9780979845710
Product Type: Books
Please hurry! Only 0 left in stock
Author: David Maister
Format: Hardcover
Language: English
Subtotal: €41,66
10 customers are viewing this product
Strategy and the Fat Smoker: Doing What's Obvious But Not Easy by Maister, David

Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

€41,66

Strategy and the Fat Smoker: Doing What's Obvious But Not Easy

€41,66
Author: David Maister
Format: Hardcover
Language: English
We often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long-run, in spite of short-run temptations. The same is true for organizations. What is noteworthy is how similar (if not identical) most firms' strategies really are: provide outstanding client service, act like team players, provide a good place to work, invest in your future. No sensible firm (or person) would enunciate a strategy that advocated anything else. However, just because something is obvious does not make it easy. Real strategy lies not in figuring out what to do, but in devising ways to ensure that, compared to others, we actually do more of what everybody knows they should do. This simple insight, if accepted, has profound implications for

  1. How organizations should think about strategy
  2. How they should think about clients, marketing and selling and
  3. How they should think about management.

In 18 chapters, Maister explores the fat smoker syndrome and how individuals, managers and organizations can overcome the temptations of the short-term and actually do what they already know is good for them.



Author: David Maister
Publisher: Spangle Press
Published: 01/01/2008
Pages: 274
Binding Type: Hardcover
Weight: 1.35lbs
Size: 9.20h x 6.35w x 0.93d
ISBN: 9780979845710


Review Citation(s):
Harvard Business Review 03/01/2008 pg. 30

About the Author
David Maister is widely acknowledged as one of the world's leading authorities on the management of professional service firms. For 25 years, he has acted as a consultant to the most prominent professional firms around the world. He is the author of the bestselling books Managing the Professional Service Firm, True Professionalism, The Trusted Advisor, Practice What You Preach and First Among Equals.

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Related Products

Recently Viewed Products