Swift Viewing: The Popular Life of Subliminal Influence by Acland, Charles R.

Swift Viewing: The Popular Life of Subliminal Influence

Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated,...
€62,98 EUR
€62,98 EUR
SKU: 9780822349198
Product Type: Books
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Author: Charles R. Acland
Format: Paperback
Language: English
Subtotal: €62,98
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Swift Viewing: The Popular Life of Subliminal Influence by Acland, Charles R.

Swift Viewing: The Popular Life of Subliminal Influence

€62,98

Swift Viewing: The Popular Life of Subliminal Influence

€62,98
Author: Charles R. Acland
Format: Paperback
Language: English
Since the late 1950s, the idea that hidden, imperceptible messages could influence mass behavior has been debated, feared, and ridiculed. In Swift Viewing, Charles R. Acland reveals the secret story of subliminal influence, showing how an obscure concept from experimental psychology became a mainstream belief about our vulnerability to manipulation in an age of media clutter. He chronicles the enduring popularity of the dubious claims about subliminal influence, tracking their migration from nineteenth-century hypnotism to twentieth-century front-page news. His expansive history of popular concern about subliminal messages shows how the notion of "hidden persuaders" became a vernacular media critique, one reflecting anxiety about a rapidly expanding media environment. Through a deep archive of eclectic examples, including educational technology in the American classroom, mind-control tropes in science fiction, Marshall McLuhan's media theories, and sensational claims in the late 1950s about subliminal advertising, Acland establishes the subliminal as both a product of and a balm for information overload.

Author: Charles R. Acland
Publisher: Duke University Press
Published: 01/02/2012
Pages: 324
Binding Type: Paperback
Weight: 1.00lbs
Size: 9.10h x 6.10w x 0.80d
ISBN: 9780822349198

About the Author

Charles R. Acland is Professor and Communication Studies Research Chair at Concordia University, Montreal. He is the author of Screen Traffic: Movies, Multiplexes, and Global Culture and co-editor of Useful Cinema, both also published by Duke University Press.


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