The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Casey, Meghan
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Casey, Meghan

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and...
€62,42 EUR
€62,42 EUR
SKU: 9780134105109
Product Type: Books
Please hurry! Only 0 left in stock
Author: Meghan Casey
Format: Paperback
Language: English
Subtotal: €62,42
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Casey, Meghan

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

€62,42
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right by Casey, Meghan

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

€62,42
Author: Meghan Casey
Format: Paperback
Language: English
Description
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You'll learn to control your content-and not have it control you.

Author: Meghan Casey
Publisher: New Riders Publishing
Published: 06/18/2015
Pages: 272
Binding Type: Paperback
Weight: 0.96lbs
Size: 9.07h x 6.76w x 0.29d
ISBN: 9780134105109

About the Author
Meghan Casey is the lead content strategist at Brain Traffic, the world's leading agency devoted exclusively to content. She helps a wide variety of clients-startups, nonprofits, colleges and universities, Fortune 50 companies, and everything inbetween-solve the messy content problems most organizations encounter every day. She has also helped The Nerdery, a software development shop, build content strategy into their User Experience practice. Meghan is a regular trainer and speaker on content strategy topics and once inspired workshop participants to do the wave. Yep, that really happened. She has been working with content and communications since 1996.





This title is only available via back order
Shipping & Return

Returns Policy

You may return most new, unopened items within 30 days of delivery for a full refund. We'll also pay the return shipping costs if the return is a result of our error (you received an incorrect or defective item, etc.).

You should expect to receive your refund within four weeks of giving your package to the return shipper, however, in many cases you will receive a refund more quickly. This time period includes the transit time for us to receive your return from the shipper (5 to 10 business days), the time it takes us to process your return once we receive it (3 to 5 business days), and the time it takes your bank to process our refund request (5 to 10 business days).

If you need to return an item, simply login to your account, view the order using the "Complete Orders" link under the My Account menu and click the Return Item(s) button. We'll notify you via e-mail of your refund once we've received and processed the returned item.

Shipping

We can ship to virtually any address in the world. Note that there are restrictions on some products, and some products cannot be shipped to international destinations.

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Review